Currently learning both business and fashion to achieve my goal as a fashion company entrepreneur.
Overview
3
3
years of professional experience
Work History
Founder & CEO
Whale Mom Fashion Brand
01.2021 - Current
WHM is the apparel brand project that support single moms in South Korea and worldwide.
By selling high-quality kids’ clothing, this project uses the gains for donations to unwed and single mothers’ families and recruits single moms to help them secure a sustainable income.
Recruited 6 members including single mom.
Created organization's mission and vision statements for use by team.
Conducted target market research to scope out industry competition and identify advantageous trends.
Through crowdfunding, we sold fw collection (sweatshirt, dress, jeans)
Donated funds ($1600) to Korea single mom association.
Founder
Eco Reform Sewing Club
09.2021 - Current
Establish the club for students to teach how to sew by using unused clothes donated by students.
Gain knowledge of sewing techniques from YouTube and practice using sewing machines with members.
Teach hand-sewing such as scrunchies and tea cozies by using a sewing machine to 26 members.
Sold sewn items to students and use the profits for club supplies.
Still working as the advisor/ supplier.
Tutoring
Parents Of Children
06.2023 - 08.2023
Taught reading and writing to two children (8th grader & 10th grader) throughout the summer.
Used The Giver and Great Gatsby to train them in reading and vocab.
Used personalized learning plans to guide students to deeper understanding of course material and learning styles.
International Student Leader
Portsmouth Abbey School
06.2021 - 05.2022
Assist new/ current international students to adjust to the school.
Run various events such as international student dinner, food night, and winter international festival to celebrate and help the school community to learn about the different cultures.
Lead school KSA meeting periodically.
Present in school assembly about Korean holidays to everyone.
Newspaper Interview
The Seoul Economic Daily
10.2021 - 10.2021
Reporter Kim requested interview about WHM children clothing brand.
Participated in editorial meetings to tell my story after getting request from reporter Kim.
Got interview and this was posted on The Seoul Economic Daily.
Student Research Assistant
Caitlin Folgner
05.2021 - 07.2021
Within 2 months, developed an abstract clothing brand name, Cherry Mauve and laid out a business strategy plan including brand purpose, target customers, marketing and start-up strategies, mood board, illustrations, fabric information, and cultural inspirations.
Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
Presented Cherry Mauve to a design director & management consultant, Caitlin Folgner.
Summer Program AEM 2400
Cornell University
06.2021 - 07.2021
Took a marketing course about business with intensive marketing strategies at Cornell.
Studied the course by watching video lectures and completed daily quizzes on a range of marketing strategies including SWOT, marketing ethics and research, and product strategy.
Business Bootcamp
Rochester University
06.2020 - 07.2020
Studied all areas of business: management, marketing, finance, and entrepreneurship.
Participated in the contest for the bike shop, worked with teammates focusing on traits of bike, design, logo, brand name, store design, location, number of salesmen and bikes, and advertisement and chosen for 2nd place among five groups in the contest.