Developed marketing goals, strategies, and internet promotion plans; developed and visited potential clients, maintained relationships with existing clients; collected user feedback on two digital products (Virtual Hall and Digital Conference); collaborated with product development to create tailored solutions for clients
Participated in investor meetings and roadshows
Account Manager
Shunya International Brand Management Co., Ltd.
01.2008 - 03.2010
Developed publicity and promotion strategies; media monitoring; organized press conferences; wrote general press releases; maintained media relationships; arranged interviews for senior management/CEO; facilitated media content cooperation; handled crisis monitoring/management/solutions; compiled monthly communication reports
Clients served included: LG Electronics Group, LG Mobile, News Corp, McCormick, China Asset Management Corp., Ltd., China Minsheng Bank Corp., Ltd
Editor-in-Chief of Market Observation; Editor-in-Chief and Operations Director
The Business Post
07.2002 - 12.2007
Responsible for topic planning in IT, automotive, real estate, and education sectors; reviewing articles; page editing
Launched the digital media department "Caijing Wenhua," overseeing content creation, online promotion, and advertising operations
Reporter/Editor
Ministry of Information Industry "China Computer User" Magazine
06.2000 - 06.2002
Conducted interviews and edited content on IT hardware and software products, internet development, and CEO interviews
Education
Second Bachelor's Degree - Domestic Journalism Major
China Journalism School
06.2000
Bachelor of Arts - Department of Chinese Language and Literature
Hebei Normal University
06.1998
Timeline
Marketing Director
Beijing VHall Technology Co., Ltd.
05.2010 - 10.2013
Account Manager
Shunya International Brand Management Co., Ltd.
01.2008 - 03.2010
Editor-in-Chief of Market Observation; Editor-in-Chief and Operations Director
The Business Post
07.2002 - 12.2007
Reporter/Editor
Ministry of Information Industry "China Computer User" Magazine
06.2000 - 06.2002
Bachelor of Arts - Department of Chinese Language and Literature
Hebei Normal University
Second Bachelor's Degree - Domestic Journalism Major