Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Char Hudson

Oshkosh,WI

Summary

Strategic sales leader with a robust track record in major account management, customer service, and team leadership. Proven ability to drive growth and ensure profitability, while fostering strong client relationships and cultivating high-performing teams. Skilled in optimizing operations and tackling complex challenges to deliver outstanding customer experiences.

Overview

35
35
years of professional experience

Work History

Director of Sales - Major Accounts & Sales Support

4imprint, Inc.
01.2018 - Current

Lead high-performing teams focused on major account management and customer service, driving growth while ensuring profitability and exceptional service. Provide strategic direction and coaching to foster strong client relationships. Spearhead innovative, customer-centric programs tailored to key accounts, ensuring alignment with contractual obligations and operational efficiency. Collaborate cross-functionally with internal departments to streamline activity and enhance the customer experience.

National Programs Manager / Account Manager

4imprint, Inc.
01.2001 - 01.2018

Promoted from Customer Service Rep, Account Manager, to Department Manager based on performance and leadership. Built scalable processes to support long-term growth and customer retention. Worked closely with cross-departmental stakeholders to maintain programs, while proactively identifying opportunities for improvement. Led customer meetings, created performance reports, and monitored program P&Ls to ensure alignment with business goals. Recognized for strategic thinking, problem-solving, and a customer-first approach in a fast-paced, detail-oriented environment.

Marketing Assistant

Curwood (Bemis Company, Inc.)
01.1996 - 01.2001

Served as a key member of several Market Teams (eg. Coffee, Meat, Snack), responsible for analyzing material costs and developing pricing strategies to support competitive bids. Monitored market trends and raw material fluctuations to ensure accurate, profitable pricing aligned with customer expectations and company objectives. Played a critical role in securing contract awards by aligning data-driven pricing models with strategic business goals.

Procurement

CitizenFirst Credit Union (now Verve Credit Union)
01.1991 - 01.1996

Managed procurement processes and vendor relationships. Streamlined purchasing operations to improve efficiency and cost-effectiveness. Supported internal departments with timely sourcing materials and services. Actively involved in major milestones of the organizations; name change from Wisconsin Axle Credit Union to CitizensFirst Credit Union, complete organization software transition, and construction of Universal Drive branch.

Education

Business Administration

UNIVERSITY OF WISCONSIN–OSHKOSH

Skills

  • Sales strategy development
  • Major client relationship management
  • Self-driven project management
  • Experience in transitioning between roles
  • Ready to face new challenges
  • Team Leadership & Development
  • Data-driven decision making
  • Collaborative teamwork across departments
  • Sales metrics tracking

Accomplishments

  • Lean Enterprise Certification – Fox Valley Technical College
  • Leadership Oshkosh (Class of 2019), served as adjunct board member for The Women’s Fund Oshkosh

Timeline

Director of Sales - Major Accounts & Sales Support

4imprint, Inc.
01.2018 - Current

National Programs Manager / Account Manager

4imprint, Inc.
01.2001 - 01.2018

Marketing Assistant

Curwood (Bemis Company, Inc.)
01.1996 - 01.2001

Procurement

CitizenFirst Credit Union (now Verve Credit Union)
01.1991 - 01.1996

Business Administration

UNIVERSITY OF WISCONSIN–OSHKOSH
Char Hudson