Chardon Brooks
New York
Summary
Results-driven Digital Marketing Specialist with expertise in SEO, market research, and email marketing. Proven ability to enhance user experience and drive targeted marketing strategies.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist
Carl Zeiss Microscopy
New York, NY
03.2024 - Current
- Manage full scope of marketing initaitives for ZEISS Research Microscopy's entire North American life science portfolio.
- Utilize SEO best practices to drive organic traffic and improve search engine rankings for key products.
- Conduct market research to identify trends and inform targeted marketing strategies for various demographics.
- Assist in managing email marketing campaigns, segmenting lists, and optimizing open rates through A/B testing.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Create compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
Senior Marketing and Communication Manager
Biosig Technologies
Westport, CT
09.2020 - 01.2023
- Directed comprehensive communication strategies by drafting and disseminating press releases while ensuring effective website content design and upkeep.
- Managed cross-segment social media initiatives, ensuring alignment with corporate objectives and investor engagement.
- Conducted in-depth market research to identify key audience segments that guided commerical and corporate market and business strategies.
- Oversaw the implementation of a new content management system, streamlining workflows and enhancing content accessibility across teams.
Investor Relations Associate
Biosig Technologies
Westport, CT
09.2020 - 01.2023
- Collaborated with cross-functional teams to enhance investor engagement initiatives and feedback mechanisms.
- Managed quarterly earnings calls, ensuring accurate dissemination of financial information to stakeholders.
- Analyzed market trends and competitor activities to inform investment strategies and stakeholder communications.
- Coordinated investor outreach programs, strengthening relationships with current and potential investors.
Education
Master of Science - Master of Letters
University of Edinburgh
Edinburgh, UK09.2020
Master of Arts - English Language And Literature
Bates College
Lewiston06.2019
Skills
- SEO strategy
- Video editing & graphic design
- Market research & analysis
- Email marketing campaign
Timeline
Digital Marketing Specialist
Carl Zeiss Microscopy
03.2024 - Current
Senior Marketing and Communication Manager
Biosig Technologies
09.2020 - 01.2023
Investor Relations Associate
Biosig Technologies
09.2020 - 01.2023
Master of Science - Master of Letters
University of Edinburgh
Master of Arts - English Language And Literature
Bates College