Charisma Bryant
East Orange
Summary
Seasoned Director of Communications with background in developing high-impact marketing strategies, managing media relations, and leading dynamic teams. Strengths include strategic planning, crisis management, and corporate branding. Demonstrable success in enhancing organizational profile through effective communication initiatives. Known for fostering strong relationships with stakeholders to drive brand awareness and business growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Communications Director
EssilorLuxottica
Totowa
09.2019 - Current
- Monitor sales performance, strategize efficient techniques to capitalize on consumer needs, and maximize profits over 53%.
- Execute regional marketing and promotional initiatives, driving a 30% increase in foot traffic, staff development in optical expertise, service excellence, and brand experience.
- Conduct analytics reports across platforms, extract key insights for campaign development, saving the company a projected $3 million in four years.
- Implement KPIs and analytics dashboards, improving campaign effectiveness tracking by 36%.
- Oversaw internal communication to align over 800 employees within NY, NJ, and PA with corporate mission, values, and business priorities.
- Lead internal recognition of staff in CRM activities and weekly reporting, fostering a positive employee culture and motivation.
- Prepared and managed the annual communications budget, ensuring efficient allocation of resources.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Managed multiple projects and tasks simultaneously while managing client expectations.
- Enhanced employee engagment by launching contest with incentives that reached over 150,000+ associates and achieving a 40% increase in engagement scores.
- Directed internal communications campaigns to ensure staff are informed about changes in policy or procedures.
- Optimize profitability by improving inventory management and expense controls, increasing region EBITDA by 26%.
Project Manager
IET Band
Brooklyn
05.2019 - 12.2021
- Oversaw comprehensive budget management for the band, eliminated unnecessary spending, and developed a data-informed booking rate structure.
- Led marketing campaigns that boosted the fanbase by 52% through social media following, and drove a 20% increase in ticket sales.
- Identified potential challenges and developed a thorough general provision to cover anticipated future losses.
- Facilitated internal and external stakeholder engagement, and strategies to align project goals with business priorities.
- Forecasted, scheduled, and monitored project timelines, personnel performance, and cost efficiency.
- Managed contracts with vendors and suppliers by assigning tasks and communicating expected deliverables.
- Negotiated contracts with vendors, agents, and Venus, reducing operational costs by 16% while maintaining high-quality production standards.
- Built strong stakeholder relationships with promoters, record labels, and creative teams, resulting in a 12% increase in collaboration opportunities.
- Developed and managed budgets of up to $250k on tour, consistently delivering projects under budget and on schedule.
News Director
Newark TV
Newark
03.2017 - 04.2019
- Direct reporter coverage for the Mayor of Newark, conducted interviews at press conferences.
- Created, anchored, and produced Newark in 10 weekly newscasts.
- Assisted third camera and B-Roll shots at events for the Mayor of Newark.
- Oversaw production processes for live and recorded news segments.
- Implemented training programs for new journalists on reporting standards.
- Developed relationships with community leaders for interviews and insights.
- Collaborated with technical staff to enhance broadcast quality and reliability.
- Collaborated with City Hall's press office and issued press release.
- Supervised the production of newscasts including story selection, writing, editing, graphics, video and audio elements.
News Producer
William Paterson University
Wayne
01.2017 - 05.2017
- Collaborated with production managers and directors to manage the control room.
- Managed a team of writers responsible for creating compelling copy that adhered to the station's brand identity. Assigned advanced and breaking news stories to anchors and reporters.
- Assigned advanced and breaking news stories to anchors and reporters.
- Formatted scripts, created, and edited graphics.
- Edited video footage and audio for clarity and coherence in news packages.
- Managed production schedules to meet deadlines and maintain workflow efficiency.
- Supervised student interns, providing guidance on production techniques and best practices.
Education
Bachelor of Arts (B.A.) - Communications, Public Relations Minor
William Paterson University
Wayne, NJSkills
- Corporate Communications
- Internal Communication
- Public Speaking
- Written Communication
- Project Management
- Time Management
- Budget Management
- Data Analysis
- Brand Awareness
- Team Leadership
- Strategic Planning
- Analytical Thinking
- Marketing Strategy
- Business Growth
- Brand Development
- Product Development
- Campaign Development
- Stakeholder Engagement
Certification
Harvard University
Foundational Principles of Leadership
Harvard University
Contract Law: From Trust to Promise to Contract
Coursera
Business Analysis & Process Management
Foundational Principles of Leadership
Harvard University
Contract Law: From Trust to Promise to Contract
Coursera
Business Analysis & Process Management
Timeline
Communications Director
EssilorLuxottica
09.2019 - Current
Project Manager
IET Band
05.2019 - 12.2021
News Director
Newark TV
03.2017 - 04.2019
News Producer
William Paterson University
01.2017 - 05.2017
Bachelor of Arts (B.A.) - Communications, Public Relations Minor
William Paterson University