Accomplished Product, Digital and Sales Manager with extensive marketing expertise. Over twenty years of experience in retail, pharmaceutical and consumer healthcare industries, across Canada, succeeding in fast-paced growth environments. Proven management success with Brands, Corporate Accounts, Sales Teams, e-Commerce, and Digital Marketing. Ability to strategize and execute with excellence.
Overview
10
10
years of professional experience
Work History
MARKETING MANAGER – Women’s Health
Bayer
08.2023 - Current
Responsible for success of Bayer Women’s Health brands as market expert with full understanding of environment, competitor and customer needs
Drive strategic brand planning in alignment with Region/Global direction, ensuring successful omnichannel activation
Align in collaboration with cross-functional partners with goals of executional excellence in fast-paced environment
Lead with ability to bring cross-functional stakeholders (internal and external) together for achieving brand objectives with customer centric initiatives
Strategize and execute HCP and DTC core asserts to contribute to achievement of business and betterment of patient care
Conduct market research to identify new opportunities and target markets.
Deliver compelling presentations to stakeholders, demonstrating value of proposed marketing initiatives in driving business results.
Manage marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
BRAND AND e-commerce MANAGER - OTC
Norwell Consumer Healthcare
07.2021 - 08.2023
Developing strategic marketing and promotional plans for Women's Health, Rehydration and Eye Care categories, gaining market share in all categories within 18 months, by over 10 share points in each category
Member of the team involved in the launch of Norwell Consumer Healthcare stand-alone business from the Pharmascience OTC portfolio in six months
Creating strategy and developing annual national direct-to-consumer plans, and HCP programs including traditional and digital media, collaborating with external Media, PR and Digital partners
Design and implementation of inaugural national Brand Influencer program
Conducting on-going market research studies and competitive analysis to evaluate current market trends and price strategies
Develop, manage and track budgets to achieve organization profitability goals
Responsible for all Norwell portfolio management, investment and growth on Amazon
Collaborated with cross-functional teams to develop and launch new products, meeting market demands.
Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
BRAND AND KEY ACCOUNT MANAGER (Hybrid) - OTC
Pendopharm, a division of Pharmascience
01.2019 - 07.2021
Oversaw and developed strategic marketing and promotional plans for Women's Health, Decongestion eye care categories with consistent market share growth over 2.5 years
Created brand strategy and product positioning, moving mature product into growth funnel, achieving market share growth in 12 months
Promotional programs - developed national strategies, managed, and liaised with external suppliers and internal cross-functional team to execute programs
HCP program – Created messaging, presentations, material and lunch & learn programs for Sales Representatives to detail OTC products to physicians & pharmacists
Implemented, managed, and drove all portfolio business on Amazon.
Analyzed sales and customer data to identify trends and opportunities for increased profitability.
Built and maintained strong client relationships to drive business growth.
Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
Improved account management by predicting potential competitive threats and outlining proactive solutions.
REGIONAL SALES AND KEY ACCOUNT MANAGER - OTC
Pendopharm, a divsion of Pharmascience
01.2017 - 01.2019
Responsibility for sales, contracts, negotiations, and reporting in all Western Canadian retail key accounts
Managed 12 direct sales reports across Canada, driving retail programs, HCP initiatives, education, and tactics across Canada
Cultivated relationships with key accounts to gauge promotional and portfolio success and promote satisfaction
Utilized sales data and account feedback to improve organizational strategies
Negotiated contract terms with key accounts and established important milestones
Monitored performance and analyzed sales/POS data to ensure sales and Brand's success, identifying potential market opportunities
Responsible for all budget development and customer investment to maintain profitability.
Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
SALES REPRESENTATIVE AND KEY ACCOUNT MANAGER - Cosmeceutical and OTC
Sanofi
12.2013 - 01.2017
Sales Representative in Vancouver Territory, launching and detailing new diabetes device to Pharmacists
Cultivated retail pharmacist relationships through consistent quality, productivity, exemplary service, and proactive management
Implemented solutions and strategies for pharmacist recommendation of products versus competitive business
Maximized retailer sales of products through experience marketing, providing exceptional customer service
Sales success in territory resulted in acquiring Key Account Manager role (Hybrid) of OTC products at account level
Responsible for all budget development and customer investment to maintain profitability.
Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
Education
Bachelor of Commerce - Major Marketing, Minor Organizational Analysis
University of Alberta
Edmonton, AB
Certification - Digital Marketing
University of Calgary
Calgary, AB
03.2022
Skills
Sales Management: Motivation, Development and Coaching
Strong leadership skills and ability to influence and defend ideas and vision
Highly motivated to work in transforming business environment
Flexible, adaptable, and autonomous
High personal integrity & accountability
Knowledge of Canadian retail and pharmaceutical landscape
Experience managing multi-channel digital marketing campaigns in CPG or OTC
Retail Marketing, People and Key Account Management
Brand-building strategies
Tactical execution
PAAB and ASC proficient
Social media and influencer management and execution
Financial knowledge and Budget planning
Computer skills: Microsoft Office Suite, IQVIA, consumer media knowledge
Well versed user of website and marketing tools such as Google Analytics, Google AdWords, Google Data Studio, Salesforce and Salesforce Marketing Cloud
Activities
Avid Traveler
Outdoor Enthusiast
Personal Development and growth focused
Recognized in Performance
Account Manager Presidents Award - 2020
Innovation Presidents Award - 2021
Timeline
MARKETING MANAGER – Women’s Health
Bayer
08.2023 - Current
BRAND AND e-commerce MANAGER - OTC
Norwell Consumer Healthcare
07.2021 - 08.2023
BRAND AND KEY ACCOUNT MANAGER (Hybrid) - OTC
Pendopharm, a division of Pharmascience
01.2019 - 07.2021
REGIONAL SALES AND KEY ACCOUNT MANAGER - OTC
Pendopharm, a divsion of Pharmascience
01.2017 - 01.2019
SALES REPRESENTATIVE AND KEY ACCOUNT MANAGER - Cosmeceutical and OTC
Sanofi
12.2013 - 01.2017
Bachelor of Commerce - Major Marketing, Minor Organizational Analysis