Charles Ettridge
Boston,MA
Summary
Creative marketing executive well-versed in multi-channel advertising, marketing, data analysis and aspirational marketing. Highly-motivated visionary with 20+ years of experience in developing highly successful and award-winning marketing programs and advertising/brand campaigns. High-achiever with a passion for creating breakout work and campaigns that achieve measurable results - recognized for utilizing diverse marketing methods and tactics.
Overview
6
6
years of professional experience
Work History
Chief Marketing Officer/Chief Creative Officer
Lightbox Marketing & Advertising
03.2021 - Current
- Managed branding campaigns and multi-channel marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication/media plans to produce long-term results and loyalty.
- Increased customer retention by reactivating dormant consumers through retention campaigns.
- Utilized detailed market research, specific population demographics, lifestyle and comp set analysis data to identify lead generation target markets.
- Oversaw and guided brand marketing programs to optimize user experience.
- Managed and mentored creative team, strategy and execution of all creative activities, such as advertising campaigns and brand design initiatives.
Senior Account Director
Iris Worldwide
04.2017 - 02.2021
- Strengthened productivity and capability of account management team by mentoring promising subordinate staff and training new hires in company policies and procedures.
- Set account management objectives for department of 10 and developed strategies to meet those objectives while working within budgetary parameters.
- Directed client projects with eye for quality and customer needs.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Identified new leads and grew network by attending industry events and researching potential business relationships.
- Served as point of contact for clients and met with key accounts to discuss satisfaction with service and resolve conflicts in order to solidify business relationships.
- Met with clients to discuss advertising options and future growth goals.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects
- Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
Education
Bachelor of Arts - Advertising & Marketing
North Carolina State University
Raleigh, NC06.1993
Skills
- Program Management
- Creative Oversight
- Leadership and Team Development
- Customer Lifecycle Development
- Strategic/Media Planning and Execution
- Promotional Campaigns
- Branding and Brand Building
- Communications Oversight
- Vertical Experience - Financial Services, CPG, Retail, Auto, Travel & Hospitality
Timeline
Chief Marketing Officer/Chief Creative Officer
Lightbox Marketing & Advertising
03.2021 - Current
Senior Account Director
Iris Worldwide
04.2017 - 02.2021
Bachelor of Arts - Advertising & Marketing
North Carolina State University
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