Tracy East
Marketing Executive
Knightdale,NC
Summary
Highly-motivated and creative marketing executive with 16+ years of experience in digital marketing, communication, public relations and community outreach. Skilled in implementing digital strategies, increasing brand awareness and developing communication initiatives. High-achiever with moral character and integrity in closely managing marketing projects and teams. Proven experience in strategic planning, problem-solving, project management and team leadership. Collaborative with a relentless work ethic.
Overview
16
16
years of professional experience
Work History
Chief Marketing Officer
REVELATION WELLNESS FOUNDATION
02.2021 - Current
- Collaborated with executive leadership to develop long-term business goals aligned with company objectives.
- Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
- Oversaw nine-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Oversaw budget allocation and management for all marketing initiatives.
- Led development initiatives to maximize utilization of existing talent and capabilities.
- Communicated marketing strategy and campaign performance to verify alignment with foundation objectives.
- Oversaw advertising and new product development.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Managed relationship with key industry partners and vendors to maximize marketing program performance.
- Maintained reporting and developed actionable insights for process and performance improvement.
- Worked with communications team to drive internal and external promotion of company programs, initiatives and mission.
- Provided creative direction and oversight for production of media assets, audio and video production.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Provided direct management and oversight for all donor relations and development activities of the organization.
Director of Communication and Outreach
Consumer Education Services, Inc
06.2008 - 02.2021
- Developed key messaging and branding for all public-facing initiatives to ensure consistency across channels.
- Oversaw preparation of all marketing copy, images, videos, emails and presentations.
- Served as a trusted advisor to executive leadership on matters of public relations, reputation management, and community engagement.
- Enhanced engagement through targeted outreach initiatives and events.
- Continually maintained and improved company's reputation and image in markets served.
- Distributed press releases to increase brand visibility.
- Mentored and managed staff and volunteers, fostering professional development and growth.
- Improved social media presence with tailored content strategies.
- Oversaw agency relationships, managing budgets and ensuring timely delivery of services and projects.
- Negotiated favorable contracts with external vendors for advertising placements, event sponsorships, and marketing services.
- Improved website visibility through development and implementation of SEO strategies.
- Developed creative presentations, reports, education assets and data sheets.
- Provided content management for company website.
- Acted as team lead on company projects.
Education
Bachelor of Religious Education - Family And Community Services
Anderson University
Anderson, INSkills
Digital Marketing
Team Management
Brand Management
Public Relations
Social Media Management
G Suite/Microsoft Office
Wordpress
Podcast Production
Partnership Development
Program Management
Vendor Management
Timeline
Chief Marketing Officer
REVELATION WELLNESS FOUNDATION
02.2021 - Current
Director of Communication and Outreach
Consumer Education Services, Inc
06.2008 - 02.2021
Bachelor of Religious Education - Family And Community Services
Anderson University