Charles J. Hinkley

Business account lead on the New York Lottery digital marketing contract, the largest state lottery in America. Leading day-to-day operations of a team of ~40 cross-functional professionals with a high-capacity remit: 17 code releases, 10 integrated agency marketing campaigns and 3-5 major new features released each year.

• Introduced and scaled a new digital loyalty program from concept to 130K+ monthly active users in 9 months since launch, hitting Year 1 targets three months ahead of schedule
• Currently working on a program to double monthly active promotions and scale the ecosystem from 3 to 8 games with increased client investment
• Record of securing incremental funds ($1MM+) to expand team capacity to meet client challenges

Business account lead on the Four Seasons Yachts agency team responsible for website design & content strategy, development, and major feature management.

• In 2023: as initial team member, grew the digital product website from one landing page to dozens currently, with guest-data integration into an outside-managed App and a bespoke set of external vendors
• In 2024: achieved 40% of Year 1 booking revenue targets within the first 3 months of official launch through comprehensive digital product management and a CRM list worth over $500M
• In 2025: designed and developed a self-service feature that is achieving 3X expected booking results
• Awards:
• 2025 Effie Silver Medal finalist in the Digital Commerce category for the inaugural “Category of One” campaign
• 2025 ANA B2 Winner in the Digital Marketing and Digital Transformation categories for the same campaign

• Supported SVP Group Account Director on the Honeywell account, securing over $250,000 in incremental digital transformation projects to help Honeywell implement new internal digital and brand standards
• Managed the creation of a “Business Intelligence Hub” on the NY Lottery business, integrating a dozen-plus data sources into a real-time dashboard, actioned by media and analytic teams to determine in-campaign optimizations, resulting in increased sales and improved media performance

• Led day-to-day operations on the Memorial Sloan Kettering Giving account, supporting the Group Account Director

• Managed ExxonMobil Global Consumer Lubricants account, overseeing three Mobil 1 websites and CRM program

• Managed CPG artwork creation on the Procter & Gamble Oral Care team