Charles J Lopez
Bakersfield,CA
Summary
Results-driven retail leader with 10+ years of experience in fashion retail and 5 years specializing in visual merchandising and brand excellence. Skilled at elevating brand standards, driving guest experience, and leveraging trend awareness to maximize sales performance. Proven ability to build strong partnerships with clients, teams, and executive leadership to support business growth.
Overview
11
11
years of professional experience
Work History
Visual Merchandising Leader
Target
Bakersfield, CA
01.2020 - Current
- Spearheading my stores resource center for visual learnings. Our team was able to efficiently access materials needed to assist in floor sets and projects to ensure high quality experience.
- Installing and building all in store marketing including large ceiling overheads and large wall fabric displays.
- Maintaining all displays with exceptional handling and care. This includes partnering with store receiver and vendors for signing and displays as it arrives in store by organizing, ordering and exceptional care.
- Developing partnerships Operations supervisor, Executive leaders, Store directors, VMs and store level teams to align with brand excellence and integrity.
- Planning weeks and at times months in advance to ensure company deadlines are met. This includes scheduling and detailed execution plans.
- Mapping out each department and floor section by hand to determine where and how product will move upon set.
- Analyzing store processes to ensure alignment with in store brand and e-commerce.
- Interweaving data, such as KPI, and metrics to inform guest shopping patterns to make calculated decisions on product placement to drive sales.
- Leading all exclusive collections, launches, and large assortment floor sets including resets with a team of experts to always meet company expectations and ensure guests have the best shopping experience through product placement and exceptional guest experience.
- Validating and following up with teams on brand expectations. Fostering a sense of pride into each individuals role to create ownership. Always moving with business needs to make decisive decision and making.
- Teaching entire teams how to understand brand guidelines and expectations. Using store resources to instruct how to fold and size all garments to standard.
- Opened new front with a team to execute floor pads. This includes mapping the entire space with blueprints, unboxing fixtures and creating structure, to placing product with visual standards (March 2026).
Sales Advisor
H&M
Bakersfield, CA
01.2015 - 01.2020
- Assisted with in-store visuals alongside the VM leader in sets such as launches, floor sets, and resets.
- Maintained mannequin care and presentation, including steaming and ironing to capture styled looks that inspire guests to pair products together to increase average order value (AOV).
- Responsible for cash register (POS) setup and shift change cash intake by counting out registers and tabulating profits
- Supported with operations such as garment cycle. This includes unboxing the assortment, filling the floor pads with product, and ensuring the racks are sized and finger-spaced.
- Drove guest experience with the use of product knowledge and trend awareness.
- Collaborated with store management and sales advisors to create relationships needed to create cohesion across the brand.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day
- Assisted with opening a new store from the beginning to the end. This included operations procedures and team organizing to achieve deadlines for thegrand opening (2018).
- Participated in luxury cross-brand launches in Glendale storefront for collections such as H&M x Kenzo (2016) and H&M x Moschino (2018).
Seasonal Sales
Coach
Tejon, CA
01.2016 - 01.2017
- Attended to customer shopping needs, working hands-on with clients from the moment they enter the store to the end of purchase.
- Build client relationships that develop over time to create personal sales.
- Resolved client conflicts and remained calm in circumstances that require de-escalating.
- Promoted a team selling environment, including group sales goals.
- Shared knowledge with the team on brand and forming a consistent experience across all roles.
- Maintained presentations, including visual standards and cleanliness.
Skills
- Microsoft Office Products
- Data & Sales Metrics
- Project Planning & Scheduling
- Inventory Proficiency
- Floor Pad Mapping
- Technical Marketing Installations
- Visual Creativity
- Mannequin Styling
Timeline
Visual Merchandising Leader
Target
01.2020 - Current
Seasonal Sales
Coach
01.2016 - 01.2017
Sales Advisor
H&M
01.2015 - 01.2020