Charles Keuchler
Summary
Experienced marketing leader with a firm understanding of market conditions, trends and positioning strategies. Background includes both traditional and digital marketing campaigns. Top-notch leadership, planning and conflict resolution skills.
Overview
9
9
years of professional experience
Work History
Sr. Marketing Manager
SiriusXM
04.2019 - Current
- Manages a team of marketing professionals, resulting in increased productivity and project success rates across SiriusXM business units.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Develops and executes integrated marketing campaigns promoting SiriusXM programming.
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Implemented data-driven decision making by using analytics tools to track marketing campaign performance and adjust strategies accordingly.
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue in the retail channel.
Marketing Manager
Ingram Micro Inc.
05.2015 - 04.2019
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for clients including Microsoft, Adobe, Dell, and Fortinet.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Hockey Coach
Chelsea Piers
09.2019 - Current
- Established a strong, cohesive team culture by fostering open communication and promoting teamwork among players.
- Increased player skill levels through individual coaching sessions tailored to their strengths and weaknesses.
- Promoted sportsmanship among players by modeling respectful behavior toward opponents and officials at all times.
- Developed training methods to build skills for different ages and ability levels.
Education
Bachelor of Arts - Marketing
The State University of New York At Buffalo
Buffalo, NY05-2015
Skills
- Strategic Planning
- Sales Leadership
- Marketing Analytics
- Content Strategy
- Media Planning
- Creative Direction
Timeline
Hockey Coach
Chelsea Piers
09.2019 - Current
Sr. Marketing Manager
SiriusXM
04.2019 - Current
Marketing Manager
Ingram Micro Inc.
05.2015 - 04.2019
Bachelor of Arts - Marketing
The State University of New York At Buffalo
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