User Experience
Noel Gonzalez
Sr. Marketing Manager
Los Angeles,CA
Summary
Insightful t. Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Sr. Marketing Manager
Henkel Of America
Culver City, CA
08.2016 - Current
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Established and managed overall business plan for the Integrated Marketing department.
- Oversaw over 20 yearly projects from concept through completion.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
E-Commerce Operations Manager
BLVD Supply
City of Industry, CA
03.2014 - 08.2016
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Helped find leading online retailers and platforms to connect with consumers.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Constructed new payment systems for online orders to optimize website shopping and boost sales.
E-Commerce Operations Manager
Kitson LA
West Hollywood, CA
05.2011 - 04.2014
- Helped find leading online retailers and platforms to connect with consumers.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Constructed new payment systems for online orders to optimize website shopping and boost sales.
- Supported annual media planning process and media buying for digital content.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Hired, supervised and coached 30 employees on sales strategies to optimize performance.
Education
Associate of Arts - Marketing Management And Research
Los Angeles Trade Technical College
Los Angeles, CA 08.2001 - 06.2003
Bachelor of Science - Business Marketing
Mt. San Jacinto College
Menifee 08.2020 - Current
Skills
PeopleSoft
Market Positioning
Budgeting and Allocation
Public and Media Relations
Customer acquisition campaigns
Sales leadership
Multi-channel marketing experience
Strategic planning
Client communication
Campaign management
Marketing and advertising
Accomplishments
- Built strong relationships with top National distributors in the Hair/Beauty industry, including ULTA Beauty, Salon Centric, CosmoProf, & Great Clips.
- Point of contact person for brands, agencies, & developers.
- Manages the production of digital & in-store materials from concept to go-to-market launch.
- Establishes processes between cross-functional teams by setting up tasks, timelines, & milestones surpassing company goals.
- Determines & maps out KPIs to understand & optimize conversion reports.
Software
Amazon & eBay shop set-up & management
Payment portal set-ups
Website design
Content Management
Timeline
Bachelor of Science - Business Marketing
Mt. San Jacinto College
08.2020 - Current
Sr. Marketing Manager
Henkel Of America
08.2016 - Current
E-Commerce Operations Manager
BLVD Supply
03.2014 - 08.2016
E-Commerce Operations Manager
Kitson LA
05.2011 - 04.2014
Associate of Arts - Marketing Management And Research
Los Angeles Trade Technical College
08.2001 - 06.2003