Charles Lopez
Miami,FL
Summary
Knowledgeable Product development with solid track record in executive leadership, and Sales, steering companies toward growth and innovation. Proven ability to implement strategic initiatives and improve operational efficiencies. Demonstrated excellence in team collaboration and strategic decision-making.
Overview
25
25
years of professional experience
Work History
President
AZIMUTH DESIGNS
04.2019 - Current
- Launched Azimuth Designs
- Established relationships and negotiated terms with major companies
- Developed products from beginning to end and executed with different manufacturing partners
- Established manufacturing partners world wide
- Coordinated and oversaw import logistics
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
Director of Sales and Operations (Consultant basis)
HUMIDIF GROUP
06.2018 - 01.2019
- Helped launch the company's sales and operations
- Established relationships and negotiated terms with 19 major cigar companies
- Executed 3 private brand exclusives
- Developed multiple brand driven products with different manufacturing partners
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Coordinated and oversaw import logistics
National Sales Manager
BOUTIQUE BLENDS CIGARS
01.2014 - 06.2018
- Hire, train, and manage a national sales staff of 10 representatives, mostly independent reps
- Negotiate and nurture relationships with key accounts including Famous Smoke Shop, New Global, Santa Clara, Thompson, Mike's Cigars and Atlantic
- Work with senior management to develop new products for key accounts
- Maintain and develop business interactions with emerging accounts
- Design and direct sales team training and development programs
- Produce and analyze sales reports using Sage software
Florida Sales Representative
BOUTIQUE BLENDS CIGARS
03.2012 - 01.2014
- Visit and maintain over 250 brick and mortar accounts
- Executed multiple events on a weekly basis
- Awarded number 1 in sales 2 years consecutively
- Awarded best sales IPCPR 2 years
- Created territory strategy to maximize growth
- Successfully opened major Florida accounts including Smoke Inn, Corona Cigars, Neptune Cigars and continue growing partnership
Florida Sales Representative
INDEPENDENT CIGAR SALES
03.2007 - 03.2010
- Served companies including Espinosa Cigars, Moya Ruiz, Boutique Blends, Sosa Cigars, and Arandoza Cigars
- Created a sales strategy tailored to each company
- Gained a major foot print in the Florida market
- Arandoza Cigars opened over 100 accounts in first year
- Conducted multiple events for multiple company's
- Scheduled regular calls using Pepperi Sales
- Created and updated online catalog using Pepperi as sales software
General Manager / Instructor
SCUBAS WORLD
03.2000 - 01.2007
- All day to day operations
- Updated and monitored online store
- Instructed Scuba classes in class room and in the water
- Coordinated all scuba classes and trips
- Managed retail section
- Main purchaser
- Hired and trained all employees
- Certified hundreds of students
Education
High School Diploma -
Coral Gables Senior High
Coral Gables, FLSkills
- Design and implement sales strategies
- Cross-functional team management
- Design thinking
- Product launches
- Project management
- Product launch strategies
- Channel partnerships
- Procurement
- Compelling leadership skills
- Brand awareness
- Senior management communications
- Procurement
Keyaccomplishments
- Exceeded senior management's sales goals for 6 consecutive quarters as the company's in-house Florida sales representative., Increased the number of Florida accounts from 92 to 254.
- Promoted to National Sales Manager., Developed highly effective sales training strategies that resulted in sales growth of 20% across all territories.
- Developed strategies to increase same account sales by 30%.
- Negotiated volume sales with all of the major online and catalog retailers.
- Effectively managed a sales force of 10 representatives with a mix of in-house and independents.
Executiveprofile
Ambitious senior sales executive backed by 12 years of experience in the premium cigar market. Having executive experience in sales strategic planning, daily sales operations and sales force management, product development and manufacturing with partners worldwide., Design and implement sales strategies, Cross-functional team management, Key account relationship building, Senior management communications, Project management, Negotiations expert, Compelling leadership skills, Brick & mortar business development
Languages
Spanish
English
Timeline
President
AZIMUTH DESIGNS
04.2019 - Current
Director of Sales and Operations (Consultant basis)
HUMIDIF GROUP
06.2018 - 01.2019
National Sales Manager
BOUTIQUE BLENDS CIGARS
01.2014 - 06.2018
Florida Sales Representative
BOUTIQUE BLENDS CIGARS
03.2012 - 01.2014
Florida Sales Representative
INDEPENDENT CIGAR SALES
03.2007 - 03.2010
General Manager / Instructor
SCUBAS WORLD
03.2000 - 01.2007
High School Diploma -
Coral Gables Senior High
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