Charles McLaughlin
Plano,TX
Summary
Adept Software Engineer with a proven track record at PenguinData Workforce Management, Inc., showcasing expertise in Python, automation solutions and project management. Spearheaded the development of scalable solutions and refactored legacy systems, enhancing maintainability and scalability. Collaborates effectively with cross-functional teams, ensuring projects meet or beat deadlines and exceed expectations.
Overview
11
11
years of professional experience
Work History
Director of Sales and Marketing
PenguinData Workforce Management, Inc.
07.2025 - Current
- Led development and execution of comprehensive sales strategies to enhance market penetration.
- Directed marketing initiatives aligning with company goals, increasing brand visibility and customer engagement.
- Oversaw sales team performance, implementing training programs to elevate productivity and skill levels.
- Analyzed market trends and competitive landscape to inform strategic decision-making for product positioning.
- Lead and manage a large sales and marketing team, providing strategic direction and oversight to drive revenue growth and market expansion
- Generated $2.4 million in sales revenue within first 5 months, exceeding performance targets through strategic planning and execution
- Built internal graphic design capabilities by training team members in marketing collateral creation and brand management
- Cultivate and strengthen client relationships across portfolio, ensuring high retention rates and identifying upselling and cross-selling opportunities
- Design and execute data-driven sales and marketing strategies to optimize team performance and conversion rates
- Recruit, onboard, and mentor sales and marketing professionals to build a high-performing, cohesive team
- Maintain concurrent role as Senior Database Developer, overseeing all enterprise data automation systems to support sales operations and business intelligence
- Bridge technical and commercial functions by leveraging database expertise to create automated reporting, CRM optimization, and sales analytics tools
- Establish KPIs and performance metrics for sales team, conducting regular reviews and implementing improvement initiatives
- Collaborate with executive leadership to align sales and marketing strategies with overall business objectives
Senior Database Developer
PenguinData Workforce Management, Inc.
01.2020 - Current
- Developed automation solutions for clients which facilitated large data streams for time sensitive projects.
- Used Python libraries such as Selenium, OpenCV and Pytesseract for data extraction and analysis. Automated these solutions to provide 24 hour continuous data flow for clients.
- Worked with clients to understand and implement best practices for data security standards in their industry.
- Managed large Linux environment for virtualization to scale 100s of automated processes for clients.
- Developed monitoring system using python to keep track of every process and data point in system to streamline troubleshooting and provide fast, accurate customer support whenever needed.
- Consistently met project deadlines by effectively managing time and prioritizing tasks according to importance.
- Analyzed proposed projects and provided technical solutions based on client needs requirements.
- Transitioned legacy code into scalable and maintainable python code, ensuring long-term stability of the automation environment.
- Collaborated with management, internal and development partners regarding software application design status and project progress.
- Coordinated with other engineers to evaluate and improve software and hardware interfaces.
- Developed applications in Python and React to streamline internal business processes and client business processes.
Full Stack Developer
DOM 360
01.2018 - 01.2020
- Worked with back-end developers to design APIs.
- Integrated third-party APIs to enhance functionality and improve overall user experience on web platforms.
- Used NodeJS, ORM and SQL/No-SQL to develop and manage databases.
- Enhanced user experience by developing and implementing responsive front-end interface for web applications.
- Developed custom scripts using languages like Python that automated repetitive tasks, thus freeing up valuable time for team members to focus on more strategic initiatives.
- Implemented database schemas and optimized query performance for MySQL and MongoDB databases.
- Built web pages and applications for clients utilizing frameworks such as Django and React.
Full Stack Developer
FRA.LLC
01.2016 - 01.2018
- Contributed to the successful completion of various web development projects by actively participating in planning, design, coding, and testing phases.
- Supported clients throughout the entire web development process from initial concept creation to post-launch maintenance activities.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
- Managed development milestones from initial steps through final delivery.
- Discussed project progress with customers, collected feedback on different stages and directly addressed concerns.
Public Affairs Specialist
United States Army Public Affairs Office
05.2015 - 05.2016
- Conducted thorough research to support data-driven decision-making in public affairs activities.
- Wrote speeches, press releases, media responses and public service announcements.
- Drafted op-eds, speeches, talking points, and other materials that advanced the organization''s mission and goals.
- Streamlined web development processes by creating reusable code libraries for the team.
Education
Professional Certification - Python Development
Code Louisville
Louisville, KY01-2020
Bachelor of Arts - Mass Communication
Murray State University
Murray, KY05.2015
Skills
- Javascript
- Relational and Non-relational Databases
- Object-Oriented Programming
- Python, C, C, C#, Java, JavaScript
- Front-End Development
- JIRA
- Project Management
- Git proficiency
- Database Management
- Linux
- Microsoft ASPNET
- React
- RESTful API
- Amazon Web Services (AWS) integration
Timeline
Director of Sales and Marketing
PenguinData Workforce Management, Inc.
07.2025 - Current
Senior Database Developer
PenguinData Workforce Management, Inc.
01.2020 - Current
Full Stack Developer
DOM 360
01.2018 - 01.2020
Full Stack Developer
FRA.LLC
01.2016 - 01.2018
Public Affairs Specialist
United States Army Public Affairs Office
05.2015 - 05.2016
Professional Certification - Python Development
Code Louisville
Bachelor of Arts - Mass Communication
Murray State University