Charles Valenti
University Heights,OH
Summary
Results-driven marketer with expertise in content creation, performance analysis, and market research. Specializes in optimizing SEO and executing effective marketing campaigns to boost brand awareness and engagement. Focused on leveraging analytical skills and innovative strategies to drive business growth.
Overview
7
7
years of professional experience
Work History
Brand Architect
Solon Manufacturing Company
Chardon, Ohio
01.2026 - Current
- Managed full lead lifecycle in Salesforce, including lead creation, qualification, and assignment based on territory, industry, and channel.
- Built and maintained detailed lead profiles (company, application, product interest, source, and contact data) to improve sales targeting and conversion
- Converted RFQs into qualified leads and opportunities, supporting pipeline development and sales efficiency
- Managed external marketing agency, aligning SEO and PPC campaigns with target industries and brand positioning
- Developed keyword strategies and campaign recommendations, reviewing ad copy and performance to enhance lead generation effectiveness
- Led website optimization initiatives, including content updates, UX improvements, and conversion-focused changes
- Wrote and branded technical marketing assets including white papers, case studies, application pages, and industry content using Adobe tools
- Contributed to and expanded existing resource library and launched company blog to support SEO and inbound marketing efforts
- Developed editorial calendar and created social media content (posts, visuals, campaign ideas) to support brand and campaign initiatives
- Maintained website backend (content updates, product pages, navigation, career page, and distributor portal functionality)
- Designed digital assets including videos, internal communications, trade show materials, and branding concepts using Adobe Creative Suite
- Produced and distributed monthly internal newsletter to keep employees, leadership, and stakeholders informed of company updates and initiatives
- Developed and implemented an AI-powered assistant to provide real-time technical support to the sales team, reducing response time to customer inquiries
- Conducted proactive outbound prospecting and identified new markets and target customers for Belleville washer applications
- Planned and executed trade show strategy for International Fastener Expo, including speaker proposal submission, sponsorship coordination, and attendee targeting
- Generated and qualified leads from event, created opportunities in Salesforce, and built ROI dashboard tracking ~$700K in pipeline impact
- Built Salesforce dashboards and reports to track marketing performance, sales activity, and business development outcomes
- Developed internal reports on website performance, trade show ROI, and market opportunities (including standards, regulations, and certifications)
- Conducted market research and competitive analysis to support new product development and stage-gate decision making
- Helped establish and execute early-stage product evaluation process, including market viability and competitive landscape assessment
- Supported internal audit preparation for ISO certification by coordinating documentation and preparing team members for audit requirements
- Created structured internship program and onboarding materials to align interns with company goals and facilitate their productivity
Marketing & Brand Specialist
Solon Manufacturing Company
Chardon, Ohio
01.2025 - 01.2026
Market Research & Analysis Consultant
Solon Manufacturing Company
10.2024 - 01.2025
- Conducted in-depth market research and competitive analysis in data center, battery terminal, and green hydrogen industries, identifying key growth opportunities that informed business strategy
- Developed strategic market entry recommendations, targeting specific OEMs and applications, enhancing go-to-market strategies for increased market penetration
- Analyzed industry trends, customer needs, and regulatory landscapes to align product capabilities with emerging market demands
- Synthesized findings into executive-level insights, presenting strategic recommendations to senior leadership to guide decision-making and resource allocation
Bar Back/Bus Boy/Food Runner
Lago East Bank
Cleveland, Ohio
03.2021 - 08.2023
- Demonstrated strong work ethic during 8-12 hour shifts, consistently maintaining energy and focus through late-night service.
- Strategically planned and executed stocking procedures to ensure the bar is fully prepared for peak business hours.
- Cleared and set tables, organized liquor wells, managed beer cooler, and washed glasses to enhance customer turnover and support bartender efficiency.
- Cultivated positive relationships with diverse clientele, enhancing customer retention and fostering a welcoming atmosphere.
Marketing Intern
Carnegie Investment Counsel
Pepper Pike, Ohio
06.2023 - 08.2023
- Conducted comprehensive audits of Carnegie's social media accounts and website, ensuring alignment with brand standards and optimizing online presence.
- Utilized web development tools and content management systems to construct and launch the 9 location-specific pages for Carnegie's Website.
- Analyzed operational dynamics of financial firms, collaborating with third-party marketing and content management partners to enhance strategies.
- Studied wealth management industry to deepen understanding of service offerings and client needs.
- Represented Carnegie at the Chagrin Falls Valley Art Festival, effectively communicating the firms' range of financial services and expertise.
Sales/Marketing Intern
Cross Country Mortgage
Brecksville, Ohio
06.2022 - 08.2022
- Conducted proactive outreach, engaging with 75-100 potential clients per hour via phone calls.
- Delivered comprehensive service information to customers, enhancing their understanding of Cross Country Mortgage offerings.
- Qualified clients for home equity cash outs, refinance, or property purchase, facilitating seamless transitions to loan officers.
- Refined customer relationship management (CRM) skills through consistent application of effective phone communication techniques.
Bus Boy/Food Runner
L'Albatross Brasserie Bar
Cleveland, Ohio
05.2019 - 08.2019
- Ensured well-stocked condiments and drink stations to facilitate smooth service.
- Fostered strong relationships with managers and team members to enhance collaboration and promote a positive work environment.
- Delivered food promptly to tables in high-paced dining environment.
- Communicated effectively with kitchen staff to ensure order accuracy.
- Assisted servers by providing necessary items during busy service periods.
Internship
St Claire's Advisory LLC
Mayfield Heights, Ohio
04.2019 - 04.2019
- Demonstrated proficiency in managing, analyzing, and organizing clients' tax returns, ensuring accuracy and compliance with regulatory requirements.
- Gained exposure to family advising, investment techniques, and tax documentation processes, deepening understanding of financial operations.
- Engaged in client calls to gather insights on investment accounts and asset allocation strategies.
- Sorted and organized physical files, tracking spreadsheets, and reports to enhance accessibility and streamline information retrieval.
Education
Bachelor of Science - Marketing
Miami University Farmer School of Business
Oxford05-2024
Skills
- Digital marketing
- Content creation
- Market research
- Website optimization
- Lead management
- HubSpot
- Salesforce CRM
- Microsoft Excel
- Microsoft Word
- PowerPoint
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Adobe Premiere
- Weebly
- AI Tool Proficiency
- Problem solving
- Flexibility
- Teamwork
- Time management
- Communication skills
- Active listening
- Intuitive
Timeline
Brand Architect
Solon Manufacturing Company
01.2026 - Current
Marketing & Brand Specialist
Solon Manufacturing Company
01.2025 - 01.2026
Market Research & Analysis Consultant
Solon Manufacturing Company
10.2024 - 01.2025
Marketing Intern
Carnegie Investment Counsel
06.2023 - 08.2023
Sales/Marketing Intern
Cross Country Mortgage
06.2022 - 08.2022
Bar Back/Bus Boy/Food Runner
Lago East Bank
03.2021 - 08.2023
Bus Boy/Food Runner
L'Albatross Brasserie Bar
05.2019 - 08.2019
Internship
St Claire's Advisory LLC
04.2019 - 04.2019
Bachelor of Science - Marketing
Miami University Farmer School of Business