Charlie M. Gronberg
Mount Washington,KY
Summary
Business professional prepared to excel in dynamic environment. Known for driving strategic initiatives that lead to substantial business growth. Highly collaborative and results-focused, adaptable to evolving business needs. Proficient in negotiation, market analysis, and relationship management.
Overview
21
21
years of professional experience
Work History
Business Development Executive
LabCorp
05.2021 - Current
- Own strategy and execution for Focus Product growth across the North Central Division, driving adoption, revenue expansion, and managed care alignment.
- Partner closely with Corporate Marketing and Training & Development teams to deliver ongoing education for both inside and outside sales teams, ensuring consistent messaging and strong product competency.
- Develop, launch, and maintain targeted selling campaigns designed to increase product utilization, strengthen market positioning, and support managed care initiatives.
- Collaborate with Clinical Specialists to promote and grow the Specialty Medicine portfolio, incorporating clinical insights into sales strategy to expand reach and effectiveness.
- Lead special projects focused on improving communication and workflow between Sales, Operations, and Customer Service, resulting in more efficient collaboration, streamlined escalations, and enhanced customer experience.
- Serve as a subject‑matter expert on Focus Products, providing field support, training, and performance insights to drive sales effectiveness and divisional success.
Hospital Key Account Executive
LabCorp
07.2018 - 05.2021
- Oversaw growth and retention for hospitals, health systems, clinical laboratories, and web‑based accounts across a six‑county South Florida territory, driving consistent revenue expansion and client satisfaction.
- Managed a $1.6M monthly revenue portfolio with 104% year‑over‑year retention, outperforming territory and national benchmarks.
- Successfully maintained strategic relationships with major health systems including Tenet and HCA, ensuring contract stability and continued volume growth.
- Built and nurtured executive‑level relationships with high‑value prospective clients such as Memorial Healthcare System and Jupiter Medical, strengthening competitive positioning despite historical loyalty to ARUP.
- Leveraged data‑driven insights and cross‑functional collaboration to identify growth opportunities, resolve escalations, and support clinical and operational stakeholders.
IAS Manager
LabCorp
02.2017 - 07.2018
- Lead and develop a team of 12 Internal Account Specialists responsible for sales and service delivery for accounts generating under $2,500 in monthly revenue.
- Oversee a diverse book of business totaling $2.5M in monthly revenue and an average of 55,000 accessions per month, ensuring strong performance, service quality, and retention across the portfolio.
- Drive operational excellence through training on departmental and company procedures, reinforcing compliance, workflow accuracy, and customer‑centric service standards.
- Provide individualized career development coaching, creating structured growth paths that support employee advancement and internal mobility.
- Collaborate cross‑functionally with Operations, Sales Leadership, Billing, and Customer Service to resolve escalations, streamline workflows, and enhance overall client satisfaction.
- Utilize data and performance metrics to identify trends, optimize workload distribution, and guide the team toward meeting and exceeding KPIs.
Senior Key Account Executive
LabCorp
02.2015 - 02.2017
- Managed all Baptist Health Medical Group (BHMG) physician offices across Central and South Central Kentucky, delivering high‑touch service, operational support, and strategic account oversight.
- Oversaw a territory generating an average of $775K in monthly revenue and approximately 40,000 specimens per month, ensuring sustained growth and client satisfaction.
- Partnered closely with BHMG Operations Leadership and IT teams to support the implementation of a new Epic EMR interface, streamlining workflows and improving order/result connectivity.
- Collaborated cross‑functionally with SDEs, HDEs, and HKAE to drive utilization, identify growth opportunities, and execute system‑wide sales strategies.
- Worked directly with Hospital Laboratory Management and staff as part of the Cooperative Testing Agreement with Baptist, aligning processes, resolving escalations, and supporting seamless inpatient/outpatient testing coordination.
IAS Manager
LabCorp
12.2004 - 02.2015
- My initial position with LabCorp was as an IAS. I held that position for 90 days and then promoted to Supervisor / Manager in March 2005. I worked to develop the department from the ground up. Initially, we focused on providing sales and service to low volume accounts with revenue less than $2,500. We then added Sales Administration Support, focusing on providing administrative support to field sales staff. The department carried the dual roles until 2015.
Skills
- Proficient in using Microsoft Office Suite tools
- Skilled in LabCorp system applications
- Strong written and verbal communication
- Effective at fostering connections
- Relationship building and management
- Consultative sales techniques
- Excellent listening skills
Timeline
Business Development Executive
LabCorp
05.2021 - Current
Hospital Key Account Executive
LabCorp
07.2018 - 05.2021
IAS Manager
LabCorp
02.2017 - 07.2018
Senior Key Account Executive
LabCorp
02.2015 - 02.2017
IAS Manager
LabCorp
12.2004 - 02.2015