CHARLIE SERRANO
Fort Lauderdale,FL
Summary
Accomplished Human Resources leader, offering 15 years of comprehensive experience in developing HR functions, cultivating a positive work environment and collaborating with all levels of management. Expertise in talent acquisition, training & development, and managing employee and labor relations.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Corporate Director of Training & Development
Performance Hospitality Management
Fort Lauderdale, FL
11.2021 - Current
- Implemented the new performance management system to all levels in the organization
- Coordinated and executed compliance training courses for 500 employees.
- Supported all hotels and associates by being on site and executing human resources initiatives
Global Director of Recruitment-Intl Contract
Avalon English Institute
South Korea, Jeonju
10.2020 - 11.2021
- Oversaw all phases of recruitment for international schools in South Korea.
- Increased application rate by 25% after implementation of social media recruitment campaign.
- Identified areas of development for student recruitment from schools and further education colleges for programs in 23 schools
Area Director of Human Resources
Jesta Hotels And Resorts
Miami, United States
10.2018 - 09.2020
- Globalized HR, systems and policies for 5 hotels, 3 restaurants, from new hire process to benefits and safety protocols.
- Coordinated and worked with ownership and General Managers to improve performance evaluations, supervisory practices, dispute resolution and employee accountability.
- Implemented formal performance management guidelines to reduce inconsistencies and increase productivity.
Director of Human Resources-Opening Team
Swire Hotels/East Miami Hotel
Miami, FL
07.2015 - 11.2017
- Successfully manage the opening of hotel, restaurant and lounge/bar by hiring and training 560 new team members within 90 days.
- Maintained human resources regulatory compliance with local, state and federal laws, which resulted in zero claims for the company.
- Managed Human Resources and Safety budget and reduced expenses by $300,000 within first year.
Regional Director of Talent Management
Edition Hotels
Eastern Region
06.2014 - 07.2015
- Accomplished all phases of recruitment for the hotels in Miami and New York City by hiring over 850 employees.
- Created and executed several unique recruitment strategies for both hotels to increase applicant flow and top talent.
- Implemented the J1 International recruitment program, which elevated service levels for the hotel
Director of Human Resources-Opening Team
SBE Group
Miami Beach, FL
03.2012 - 06.2014
- Supported the opening of the SLS Hotel South Beach, Raleigh and Rebury Hotel
- Selected insurance, disability and workers' compensation programs to meet employee needs.
- Designed and implemented employee engagement strategies to improve morale, retain talent and maintain business continuity.
Human Resources Training Manager
W Hotel South Beach
Miami Beach, FL
07.2009 - 03.2012
- Delivered various courses focused on service, engagement and personalizing guest experience topics to enhance communication, team cohesion and hotel performance.
- Managed new employee orientation training process for more than 380 employees each year.
- Drove departmental performance and achievement of service levels through focused team operational reviews, structured coaching and managing to enterprise targets.
- Received the award for "Manager of the Year" from W Hotels.
Recruitment & Compensation Manager
Loews Hotels & Resorts
Miami Beach, FL
04.2004 - 05.2009
- Worked with recruiting teams and human resources representatives to accomplish hiring objectives.
- Coordinated incoming job requisitions and applications.
- Conducted weekly recruiting events to grow passive talent pipeline to prepare for future hiring needs.
Education
Bachelor of Arts - International Relations And Affairs
Florida International University
Miami, FL 01.2002 - 05.2006
High School Diploma, Higher Education -
Haines City High School
Haines City, FL05.2002
Skills
- Talent Acquisition & Compensation
- Employee Relations & Corrective Action Planning
- Regulatory Compliance & Union Negotiations
- On-boarding, Training and Development
- Human Resource Management Software HRMS
- Human Resources Best Practices
- Employee Feedback and Recognition
- Budget Administration and Forecasting
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Limited Working
Korean
Limited Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Leadership is a serving
relationship that has the effect of
facilitating human development
William Arthur Ward
Timeline
Corporate Director of Training & Development
Performance Hospitality Management
11.2021 - Current
Global Director of Recruitment-Intl Contract
Avalon English Institute
10.2020 - 11.2021
Area Director of Human Resources
Jesta Hotels And Resorts
10.2018 - 09.2020
Director of Human Resources-Opening Team
Swire Hotels/East Miami Hotel
07.2015 - 11.2017
Regional Director of Talent Management
Edition Hotels
06.2014 - 07.2015
Director of Human Resources-Opening Team
SBE Group
03.2012 - 06.2014
Human Resources Training Manager
W Hotel South Beach
07.2009 - 03.2012
Recruitment & Compensation Manager
Loews Hotels & Resorts
04.2004 - 05.2009
Bachelor of Arts - International Relations And Affairs
Florida International University
01.2002 - 05.2006
High School Diploma, Higher Education -
Haines City High School
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