Charlie Karlen
Kansas City,MO
Summary
Dynamic advertising professional with a proven track record in account management, cross-functional team collaboration, and promotional oversight. Accomplished in campaign development, branding strategies, and client needs assessments. Adept at identifying industry trends and utilizing innovative strategies to drive business growth and enhance brand visibility. Committed to delivering exceptional results that exceed client expectations and foster long-term partnerships.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Advertising Account Executive
Spectrum Reach (Charter Communications Advertising)
04.2022 - 07.2025
- Acted as the primary client liaison, managing marketing campaign scope, timelines, financials, and deliverables to ensure integrated media and digital campaigns were executed on-time and aligned with client objectives.
- Managed a portfolio of 20+ client accounts across diverse industries, including Education, Automotive, Travel, and Home Services, with proven experience driving consistent campaign growth led by marketing insights.
- Led full digital and TV/OTT campaign lifecycles – from initial strategy and budget development to creative production, launch, and post-campaign reporting analysis – with demonstrated success analyzing marketing data.
- Collaborated cross-functionally with operations, research, analytics, and strategy teams to develop customized campaigns and partnerships solutions that advanced client objectives and performance targets.
- Delivered data-informed business recommendations to senior colleagues to secure renewals, expand partnerships, and strengthen market engagement, while ensuring execution met organizational needs and brand alignment.
Sales Agent & Business Development Specialist
Spring Venture Group
03.2019 - 04.2022
- Developed consultative relationships with clients by guiding them through complex decision-making and aligned product recommendations with their long term goals.
- Progressed from Business Development Specialist to Inside Sales Agent within one year due to consistently surpassing sales targets.
- Served as a Sales Coach for new agents and trained team members to streamline sales processes and improve operational efficiency.
- Managed approximately 50 incoming calls and emails per day from customers, while analyzing their health backgrounds and coverage needs.
Account Manager & Radio Producer
Union Broadcasting
11.2014 - 03.2019
- Operated live radio programs and event remotes, coordinated cross-functional teams, and presented new, audience-focused segment ideas to established sports radio show hosts.
- Developed and maintained sponsorship sales and media placements for radio advertising campaigns to drive account growth and ensure client satisfaction.
- Contributed to social media promotional strategies for sporting event and news coverage by filming, editing, and optimizing sponsored content.
Education
Bachelor's Degree - Communications & Media Studies
University of Kansas
Lawrence, Kansas05-2014
Skills
- Microsoft Office Suite, Google Workspace, and Salesforce CRM
- Google Analytics/GA4 Certification and Amazon Ads Certified
- Project coordination
- Media planning
- Performance analysis
- Target audience identification
- Campaign execution
- CRM software
- Relationship building and management
- Management collaboration
- Business development
- Campaign performance analysis
- Excellent communication skills
- Teamwork and collaboration
Accomplishments
- MS Excel - Prepared and formatted financial project reports, budget spreadsheets and expense reports for monthly review.
- Maintained [Number]% client retention rate year-over-year.
- Supervised team of [Number] staff members.
Certification
- Certified Google Analytics, GA4 - July 2025-Present
- Certified Reddit Ad Fundamentals, Reddit for Business - May 2026-Present
- Certified Amazon Ads Foundations, Amazon Ads - December 2024-Present
- Certified Digital Marketing Best Practices, Association of National Advertisers, March 2025-Present
Timeline
Advertising Account Executive
Spectrum Reach (Charter Communications Advertising)
04.2022 - 07.2025
Sales Agent & Business Development Specialist
Spring Venture Group
03.2019 - 04.2022
Account Manager & Radio Producer
Union Broadcasting
11.2014 - 03.2019
Bachelor's Degree - Communications & Media Studies
University of Kansas