Charlotte E. Allen
Director of Developer Relations
San Jose,CA
Summary
Developer Ecosystems & Strategic Partnerships Leader experienced in launching platforms, recruiting strategic partners, and scaling developer ecosystems. Achieved significant ecosystem growth through alignment of business, product, engineering, marketing, and partner stakeholders. Focused on driving adoption of emerging technologies and enhancing organizational performance in fast-paced environments. Skilled in developing and implementing effective business strategies, optimizing processes. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
18
18
years of professional experience
Work History
Director Business Development & Strategic Partnerships
Consumer Awareness Group (CAG)
02.2023 - Current
- Partner closely with executive leadership to drive nationwide strategic partner growth strategies, expand market presence, and deliver compliant, high-quality solutions that help attorneys scale their practices.
- Own go-to-market strategies and business development initiatives, supporting operational expansion and revenue growth across national campaigns and mass tort partnerships
- Source and onboard new publishers’ and advertiser media partnerships, increasing mass tort lead generation by 56%, and contributed to a 39% increase in claimant acquisition.
- Expand pipeline of mass tort law firm partnerships, increasing the active pool of mass tort campaigns by 48%
- Build and expand relationships with advertisers and media partners
- Develop new business opportunities and grow existing accounts
- Recruit, manage, and activate affiliate and publisher partnerships
- Support campaign launches, optimization, and expansion
- Help align buyers, sellers, and strategic partners across multiple markets
- Contribute directly to revenue growth initiatives
- Identified and onboarded new publisher and advertiser partnerships that increased mass tort lead generation by 56% and contributed to a 22% increase in claimant acquisition.
Consultant Business Development Partnerships
Global Mobile Alert
10.2022 - 01.2026
- Led and managed ecosystem growth initiatives for connected vehicle and mobile safety solutions
- Sourced, onboarded, and owned strategic automotive partnerships across OEMs, transportation, government, insurance, and fleet companies
- Improved organizational efficiency, overhauling outdated operational procedures with innovative, tech-driven solutions.
- Boosted client revenue streams by identifying and capitalizing on untapped market opportunities.
- Negotiated contracts and agreements on behalf of clients, securing favorable terms and conditions.
- Identified and onboarded new publisher and advertiser partnerships that increased mass tort lead generation by 56% and contributed to a 22% increase in claimant acquisition.
Head of Shopify Theme Store
Shopify
03.2020 - 07.2022
- Built and led the launch of the Shopify Theme Store ecosystem from the ground up. Developed partner enablement, developer recruitment, and marketplace growth strategies that accelerated platform adoption and ecosystem expansion.
- Owned ecosystem strategy for the foundational launch of the Shopify Theme Store
- Learned and adapted quickly to new technology and software applications.
- Proved successful working within tight deadlines and a fast-paced environment.
- Created ground-breaking exclusive launch promotions to accelerate onboarding strategic partners and effectively position partners theme sales
- Led cross-functional teams across app stores, marketing, product, engineering, and business development to ensure tight GTM strategy alignment
- Built scalable activation and program infrastructure supporting over two million merchants building their business online
- Led go-to-market strategy and foundational ecosystem programs for the launch of the Shopify Theme Store, driving a 45% increase in global developer adoption and accelerating onboarding of strategic developer partners.
- Streamlined partner communications and onboarding processes, reducing response times by 25% and improving developer engagement and retention.
Sr. Manager Developer Marketing Programs
Samsung Electronics
04.2017 - 03.2020
- Built Samsung’s global developer ecosystem across mobile, wearables, themes, games, and the Galaxy Store. Led developer recruitment, strategic partner engagement, and ecosystem growth initiatives that increased platform adoption, expanded app store engagement, and accelerated marketplace growth.
- Built and scaled Samsung’s global developer ecosystem strategy, expanding engagement across mobile, wearables, tablets, and connected devices while growing the Galaxy Store ecosystem of applications, games, themes, and watch faces.
- Led global developer engagement, partner enablement, and ecosystem growth initiatives that increased developer participation by 25% and overall ecosystem engagement by 40%.
- Relaunched Samsung Developer Conference and established the Designed for Samsung Awards Program, strengthening developer advocacy, partner recognition, and increasing developer satisfaction by 65%.
- Directed Galaxy Store merchandising, discovery, and promotional strategies that increased app downloads by 42% and wearable application adoption by 57%
- Oversaw research projects identifying key trends in consumer behavior and market dynamics.
- Directed cross-functional teams in executing programs that elevated public awareness campaigns.
Sr. Partner Marketing Manager
Microsoft
04.2014 - 04.2017
- Owned partner marketing strategy and go-to-market execution for a portfolio of strategic ISV and technology partners, developing co-marketing programs and joint business initiatives that increased partner engagement, customer acquisition, and ecosystem growth.
- Partnering with Business Development, owned strategic partner marketing and go-to-market initiatives for a portfolio of strategic ISV and technology partners across Microsoft’s consumer ecosystem.
- Built and expanded partner relationships, launching integrated campaigns that increased partner-sourced pipeline revenue by 25% and app store downloads by 38%.
- Developed joint business plans, co-marketing strategies, and merchandising programs that accelerated ecosystem growth and partner success.
- Influenced cross-functional teams across business development, product marketing, PR, legal, and global operations to drive strategic partner marketing initiatives at scale.
Head of Global App Store Merchandising
Nokia Mobile Phones (Purchased by Micosoft Inc.)
11.2012 - 04.2014
- Led global app merchandising strategy for the Nokia Lumia portfolio across Windows Phone devices, tablets, and emerging connected ecosystems.
- Managed global merchandising programs including app store features, promotional campaigns, retail placements, on-device experiences, and strategic app partnership
- Managed global merchandising programs, overseeing app store features and promotional campaigns to enhance app visibility and sales.
- Directed global merchandising programs and manged regional app store teams, launching localized campaigns and retail promotions to bolstered ecosystem growth by 38%.
- Pioneered app feature and exclusivity strategies that increased Lumia market differentiation by 44% and enhanced visibility for top partner applications.
Sr. Manager Developer Programs App Recruitment
Motorola - Google Inc.
02.2008 - 11.2012
- Led Android application recruitment and exclusive app discovery initiatives supporting Motorola’s transition to Android. Built strategic relationships with developers, ISVs, and technology partners to expand app availability and accelerate adoption of the industry’s first flagship smartphone portfolios built on an emerging open-source platform.
- Managed global app recruitment and app store merchandising launch supporting Motorola’s MOTODEV Android developer ecosystem, and the launch of Google Play Store and SHOP4APPS marketplaces across China and Latin America.
- Led global application discovery and partner marketing strategies supporting the launch of Motorola’s award-winning Android device portfolio
- Negotiated partner agreements and revenue-sharing initiatives, securing exclusive launch opportunities with developers and strategic ecosystem partners.
Education
Business Administration And Management - Business Administration; Marketing
Sawyer Business College
San Jose, CA 05.2001 -
Skills
- Ecosystem Strategy
- Platform Adoption
- Business Development
- Strategic Partnerships
- Go-to-Market Strategy
- Product Launch
- Partner Marketing
- Market Analysis
- Strategic planning
- Ecosystem Monetization
- Stakeholder Management
- Cross-functional collaboration
Timeline
Director Business Development & Strategic Partnerships
Consumer Awareness Group (CAG)
02.2023 - Current
Consultant Business Development Partnerships
Global Mobile Alert
10.2022 - 01.2026
Head of Shopify Theme Store
Shopify
03.2020 - 07.2022
Sr. Manager Developer Marketing Programs
Samsung Electronics
04.2017 - 03.2020
Sr. Partner Marketing Manager
Microsoft
04.2014 - 04.2017
Head of Global App Store Merchandising
Nokia Mobile Phones (Purchased by Micosoft Inc.)
11.2012 - 04.2014
Sr. Manager Developer Programs App Recruitment
Motorola - Google Inc.
02.2008 - 11.2012
Business Administration And Management - Business Administration; Marketing
Sawyer Business College
05.2001 -