Charlotte Scalera

As the first PM at Haul, I worked closely with engineering, design and data scientists to develop and launch HaulDirect. An app-enabled deep jobs platform that matched enterprise and SMB fleet with certified truck drivers, based on job requirements and driver preferences.

I collaborated proactively with senior leaders to ensure alignment with the product vision, track OKRs, review inflight product requirements, report on biweekly sprints, and align on the company roadmap.

• As part of a fully distributed engineering team, I participated in daily stand-ups, scrum ceremonies, backlog grooming, creating Jira epics/issues, sprint planning, and retrospectives.

• Identified the need for automated communications and spearheaded the successful rollout of a communications plan for drivers and fleets, resulting in a 90% decrease in customer service tasks and improved user experiences.

• Led the discovery end-to-end implementation, rollout, and post-launch of the mobile timesheet feature, resulting in a 30% decrease in operational tasks.

Responsible for growing e-commerce ticket and hotel lodging products for city landing pages where 16M users book yearly.

Resulting in,

• The rollout of 5 new national brand partnerships and 60+ attraction experiences nationwide.

• Initiated the build of 200+ ticket products, negotiated contract terms, facilitated B2B meetings across stakeholders, created new partner onboarding process' and owned the product roadmap for each new brand launch.

• Managed the online presence of over 1800 e-commerce tickets, making data informed decisions around product positioning, promotions, price adjustments, and tech improvements.

• Developed and managed relationships with ENT clinics across the Pacific Northwest, resulting in increased patient compliance and improved health outcomes for individuals with chronic sinusitis.
• Collaborated with key stakeholders including the CEO, pharmacists, and lab technicians to develop and launch new ecommerce supplement products on Amazon, expanding the company's reach and revenue.
• Led national launches of new sinusitis products, representing the company at major ENT conventions and driving significant growth in sales and market share.

• Supported tech startups in ideation, analyzing user requirements, defining personas, and mapping user journeys for effective marketing.