CHARLOTTE SPARACINO
BAY SHORE,NY
Summary
Dynamic Social Media Manager with a proven track record in the CPG space, specializing in digital strategy and social media marketing. Expert in crafting compelling content that drives brand engagement and measurable growth by creating an authentic community with a unique brand voice.
Overview
7
7
years of professional experience
Work History
Social Media Manager
1440 Foods - MET-Rx and Body Fortress
New York City
12.2024 - Current
- Develop data-driven content strategies across platforms, aligning with portfolio objectives and consumer trends
- Shoot, edit, and post content to social media: Instagram, Facebook, TikTok, and Youtube
- Create content calendars and social media campaigns which foster brand engagement through storytelling and creator partnerships
- Work with agency partners on select celebrity social campaigns
- Established and coordinate an affiliate marketing program of creators for social media, which drives measurable brand growth and DTC sales
- Build and maintain partnerships with influencers and content creators to target diverse audience segments and amplify brand messaging
- Work with celebrity partnerships and PR teams to create product launches and collaborations on social media
Digital Designer
Nikon
Long Island, NY
01.2024 - 11.2024
- Managed creative direction for paid and social media to appeal to a new, younger, consumer
- Designed engaging digital graphics for marketing campaigns and product launches on social media, paid, and web
- Created and strategized video content for social and paid
- Utilized market and competitor analysis to optimize paid media and social design
- Analyzed market and competitor data to refine paid media and social design.
Digital Content Manager
Anheuser-Busch
Long Island, NY
03.2020 - 01.2024
- Managed all social media, digital marketing, brand voice, visual identities, and creative briefs for Blue Point Brewing's brand and pub
- Created photo, video, and graphic assets for social media, product launches, events, trade, and sales updates
- Developed 1YP and 3YP for Blue Point's visual brand identity and portfolio priorities, aligning creative direction with business goals
- Coordinated social media calendars for brand and pub social pages to ensure consistent messaging and engagement
- Conducted analytics research on organic social media to inform brand planning strategies
- Created social plans to promote ticket sales for events and collaborated with event talent to increase event awareness
- Collaborated with brand partners to create plans for digital launches
- Worked with agencies to create CPG packaging and large scale designs
- Budgeted and planned paid media campaigns
- Spearheaded Blue Point's email marketing campaigns to increase brand awareness and e-commerce efforts
- Project lead on website redesign to boost product sales
- Coordinated influencer marketing relationships
- Worked with wholesalers and field sales specialists to maintain brand identity in the market
Content Coordinator
Jellysmack
New York City
01.2019 - 03.2020
- Coordinated multi-platform content strategies and managed creator relationships, driving substantial audience growth across social media channels
- Pitched original video series to foster growth on YouTube, Pinterest, Instagram, TikTok, and Facebook
- Analyzed content performance metrics and optimized distribution schedules, leading to enhanced engagement rates and improved reach
- Wrote, edited, and published documentary style videos
Education
Bachelor of Arts - Journalism, History
New York University
New York, NY05.2017
Skills
- Social Media Strategy
- Content Strategy
- Content Creation
- SEO Optimization
- Email Marketing
- Influencer Marketing
- Social Media Analytics
- Campaign Management
- Digital Strategy
- Community Engagement
- Brand Management
- Brand Strategy
- Content Optimization
- Social Listening
- Event Planning
- Adobe Creative Suite
- Graphic Design
- Video Production
- Paid Media
- Shopify
- Market Research
- Creative Direction
Portfolio
WWW.CHARLOTTESPARO.COM
Languages
- Italian
- English
Interests And Certifications
- Cicerone Level 1
- CrossFit Level 2
- Strong interest in wellness, fitness, the CPG space, sustainability, food and beer.
Timeline
Social Media Manager
1440 Foods - MET-Rx and Body Fortress
12.2024 - Current
Digital Designer
Nikon
01.2024 - 11.2024
Digital Content Manager
Anheuser-Busch
03.2020 - 01.2024
Content Coordinator
Jellysmack
01.2019 - 03.2020
Bachelor of Arts - Journalism, History
New York University