Chase Arvanitis
Annapolis,MD
Summary
With over 12 years of experience in B2B performance marketing, I am a results-driven professional who thrives on leveraging data and optimization techniques to drive business growth. Passionate about delivering measurable outcomes, I excel in crafting and executing targeted marketing strategies that resonate with target audiences and achieve business objectives. My expertise lies in harnessing data insights to continuously refine and optimize campaigns, ensuring maximum ROI and sustainable success. I am committed to staying at the forefront of industry trends and technologies to drive innovation and deliver exceptional results for my organization.
Overview
12
12
years of professional experience
Work History
Performance Marketing Director
CreditXpert
12.2022 - Current
- Developed and implemented digital marketing and content plans to boost growth with SEO (35% increase in organic traffic), social media platforms (grew LinkedIn followers by 40%) and video campaigns
- Implemented CRM solutions that improved targeting and churn while enabling more effective communication strategies
- Developed key ABM strategies that directly led to sales funnel growth
- Analyzed campaign effectiveness using KPIs to drive continuous improvement in future marketing initiatives
- Directed trade show participation, maximizing exposure for company products and services
- Spearheaded monthly market research initiatives to identify trends and opportunities for growth - developed the Mortgage Credit Potential Index (MCPI)
- Secured key partnerships with resellers that contributed to the company's overall growth strategy and market reach
- Boosted brand awareness by 15% (measured with marketing surveys) and generated leads while managing internal and external marketing campaigns and programs
Sr. Growth Marketing Manager
ScienceLogic
08.2017 - 12.2021
- Liaised with content and product marketing to create and produce digital and marketing content for website and sales collateral
- Increased brand awareness through strategic regional events and ABM web targeting
- Developed funnel analysis from PPC to pipeline, optimized funnel by 30%
- Optimized website content for improved search engine rankings and increased web traffic by 10% of sustained organic traffic
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals
- Utilized A/B testing methods to determine most effective website design elements and conversion tactics
- Launched successful digital marketing campaigns that exceeded goals for increased website traffic (organic and paid)
Sr. Product Marketing Specialist
Costar Group
10.2013 - 07.2017
- Optimized marketing budgets by monitoring campaign performance and adjusting tactics accordingly
- Developed and managed all direct mail campaigns for Costar Group and Apartments.com
- Created compelling case studies showcasing the value proposition of our products versus the competition
- Analyzed competitor offerings and developed strategies to differentiate our products in the marketplace effectively
- Worked directly with Sales and Product to develop marketing collateral and website content
- Assisted with all trade show events, including on-floor, business gatherings and talent management
- Managed Marketing budget with procurement team
Marketing Coordinator
Entrepreneurs Organization
Alexandria
10.2012 - 10.2013
Education
Master of Science - Data Marketing
West Virginia University
05.2020
Bachelor of Arts - Communication Studies
West Virginia University
05.2012
Skills
- Email Marketing: HubSpot, Marketo
- Content Marketing: WordPress, Yoast
- Digital Marketing Strategy: Unbounce
- Reporting: GA4, TapReports, SEMRush
- Lead Gen/ABM Campaigns: ZoomInfo, MarketingOS SalesOS
- Social Media Management
- Vendor Management
- Marketing Budget Control
Timeline
Performance Marketing Director
CreditXpert
12.2022 - Current
Sr. Growth Marketing Manager
ScienceLogic
08.2017 - 12.2021
Sr. Product Marketing Specialist
Costar Group
10.2013 - 07.2017
Marketing Coordinator
Entrepreneurs Organization
10.2012 - 10.2013
Master of Science - Data Marketing
West Virginia University
Bachelor of Arts - Communication Studies
West Virginia University
Similar Profiles
Dominique ScurryDominique Scurry
Lead Teacher at The Learning Tree Day Care CenterLead Teacher at The Learning Tree Day Care Center
Huliana VivarHuliana Vivar
Clinical Supervisor at John Hopkins Community PhysiciansClinical Supervisor at John Hopkins Community Physicians
Autumn WatsonAutumn Watson
Social Media Marketer at Self EmployedSocial Media Marketer at Self Employed
Alexandra KeyserAlexandra Keyser
Senior Director of Development, Socials at American Heart AssociationSenior Director of Development, Socials at American Heart Association
Amit BaglaAmit Bagla
Performance Marketing Director at 1DigitalstackPerformance Marketing Director at 1Digitalstack