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Summary
PGA Associate with experience in golf operations, instruction, merchandising, membership sales, and customer relationship management. Proven ability to drive revenue through memberships, instruction, and retail sales while delivering exceptional member experiences. Passionate about growing the game through high-quality instruction, operational excellence, and relationship building. Seeking to continue developing as a PGA professional within a premier golf facility.
Overview
2
2
years of professional experience
Work History
Assistant Golf Professional
Bennett Valley Golf Course
Santa Rosa, CA
05.2024 - Current
- Generated over $450,000 in membership revenue through the sale and onboarding of 130+ memberships.
- Delivering private lessons while expanding a client base through referrals, follow-up, and personalized instruction.
- Generate $2,500+ monthly in merchandise sales, including apparel, footwear, golf balls, clubs, accessories, and other retail products.
- Educate prospective members on membership options ranging from $2,000-$6,000 annually, utilizing a consultative sales approach to identify customer needs and recommend appropriate solutions.
- Utilize kinesiology and biomechanics expertise to educate clients and develop customized improvement plans.
- Develop and maintain long-term customer relationships that drive recurring revenue, membership growth, and customer satisfaction.
- Assist in the coordination of tournaments and daily golf operations
- Assist with daily golf shop operations, merchandising, tee sheet management, and member services.
Education
Bachelor of Science - Kinesiology
Sonoma State University
Rohnert Park, CA05-2026
Skills
- Golf Operations
- Tournament Operations
- Member Relations
- Merchandising
- Golf Instruction
- Club Caddy
- Customer Education
- Client Development
- Revenue Generation
- Customer Service
- Communication
- Tee Sheet Management
- Staff Leadership
- Biomechanics
- Kinesiology application
Leadership And Athletics
Former collegiate baseball player with experience competing in performance-driven environments requiring discipline, leadership, resilience, accountability, teamwork, and continuous improvement. Developed a highly coachable mindset and ability to perform under pressure. Traits directly transferable to competitive sales environments.
Awards
Passed PAT
PGA PGM Associate (Level 1)
Dean's List (7 Semesters)
Recipient of the Zack Zolin Scholarship
Recipient of Multiple Academic and Merit-Based Scholarships
Timeline
Assistant Golf Professional
Bennett Valley Golf Course
05.2024 - Current
Bachelor of Science - Kinesiology
Sonoma State University