CHASE MICHEAL
Murfreesboro,TN
Summary
- More than 20 years of leadership in marketing, communications, sponsorship, and live event production.
- Produced destination entertainment experiences welcoming 150,000+ attendees.
- Managed concerts attracting 20,000–25,000+ ticketed guests.
- Directed marketing strategy for as many as 35 annual events, later transitioning to four flagship destination festivals.
- Built and maintained long-term strategic partnerships with nationally recognized brands including Progressive Motorcycle Insurance (Title Sponsor), Harley-Davidson, Twisted Tea, Jack Daniel's, Monster Energy, Miller, and Coors.
- Negotiated directly with artist management, booking agencies, and national touring talent.
- Managed more than 250 vendors while overseeing site design, sponsor placement, and guest experience.
- Extensive experience with Google Analytics, Mailchimp, Meta Business Suite, AI-assisted marketing, and digital campaign analytics.
Overview
24
24
years of professional experience
Work History
Founder | Marketing & Communications Executive
Chase Micheal Presents
Murfreesboro, TN
01.2022 - Current
- Directed marketing, communications, sponsorships, artist relations, and event production.
- Produced concerts attracting 20,000+ ticketed attendees and festivals welcoming 100,000+ visitors.
- Negotiated directly with artists, agencies, and management.
- Produced events featuring Pantera, Kid Rock, Dierks Bentley, Three Doors Down, Bret Michaels, Travis Tritt.
- Used Google Analytics, Mailchimp, Meta Business Suite and ChatGPT.
Marketing & Sponsorship Director
OC Jams & Katancha
Milwaukee, WI
01.2003 - 01.2022
- Led marketing for up to 35 annual events.
- Produced events attracting 150,000+ attendees.
- Built partnerships with Progressive, Harley-Davidson, Twisted Tea, Jack Daniel's, Monster Energy, Miller and Coors.
- Managed 250+ vendors.
- Negotiated artist agreements including Shinedown, Disturbed, ZZ Top, Dierks Bentley and others.
Education
High School Diploma -
Marquette University
Milwaukee, WI01.2007
Skills
- Directed teams in executing project objectives to meet deadlines and budget constraints
- Developed strategic marketing plans to enhance brand visibility and market reach
- Led innovative initiatives to foster an entrepreneurial spirit within teams
- Negotiated contracts to establish beneficial partnerships and agreements
- Structured organizational frameworks to optimize operational efficiency
- Crafted strategic plans to align with long-term company vision
- Exhibited visionary leadership to inspire team performance and engagement
- Oversaw start-up operations to ensure smooth transitions into new projects
- Managed negotiations to secure advantageous terms and conditions
- Streamlined project management processes to improve delivery timelines
Timeline
Founder | Marketing & Communications Executive
Chase Micheal Presents
01.2022 - Current
Marketing & Sponsorship Director
OC Jams & Katancha
01.2003 - 01.2022
High School Diploma -
Marquette University