Chaz Murphy
24 Hour Fitness
COLUMBUS,OH
7
years of professional experience
Results-driven Marketing Manager with 6+ years of expertise in lifecycle and email marketing strategy, campaign optimization, and customer segmentation. Specializes in CRM and analytics to enhance customer acquisition and retention. Developed automated workflows and testing strategies to optimize campaign performance and ensure timely execution.
Work History
Marketing Manager
3 Years 5 Months- Developed integrated marketing campaigns supporting member acquisition and retention goals.
- Managed email content to maintain consistent brand voice.
- Monitored campaign results and adjusted messaging based on open, click, and conversion trends.
- Collaborated with design and content teams to align email creative with brand standards.
- Supported organizational growth by identifying new market opportunities and strategizing on how to effectively reach these audiences via email campaigns.
- Improved sales conversions with carefully crafted promotional emails that highlighted customer benefits and product value.
- Collaborated with designers to produce visually stunning email creatives that captivated audiences and supported branding efforts.
- Spearheaded cross-functional projects involving creative teams, product managers, developers, and analytics experts to deliver high-quality email marketing initiatives on schedule.
- Developed comprehensive testing strategies to evaluate subject lines, content variations, and send times for optimal results.
- Created detailed reports of campaign metrics for stakeholders to highlight successes, areas of improvement, and recommendations for future initiatives.
- Streamlined email marketing operations by implementing advanced automation tools for campaign management.
- Established and maintained a comprehensive email marketing calendar, ensuring all stakeholders were informed of upcoming campaigns and their objectives.
- Managed email campaign calendars, ensuring timely execution across promotional and lifecycle sends.
- Segmented subscriber lists to improve targeting, relevance, and audience engagement.
- Built automated email workflows for welcome, nurture, and re-engagement journeys.
- Managed an Adobe Campaign subject-matter expert, providing strategic direction and oversight of marketing campaign execution and optimization.
Lifecycle Specialist
6 Months- Created, executed, and maintained B2B marketing campaigns through email, in-app pop-ups, and content cards to support ongoing customer engagement.
- Analyzed campaign performance data to enhance customer experience and determine the most effective touchpoints for business objectives.
- Owned creation and implementation of an email preference center to support customer choice for receiving tailored content.
- Developed and organized concise product usage guidance through bite-sized information on products and features for new customers.
- Deployed targeted approaches to support customer retention goals, reducing customer attrition and re-engaging former clients.
Lifecycle Marketing Specialist
7 Months- Planned, managed, and executed multi-channel B2C marketing campaigns to support customer engagement through email, SMS, and push.
- Managed optimization of marketing automations to support customer acquisition and retention.
- Created analytics dashboards and reporting to track marketing performance against customer behavior and quality indicators.
- Planned and executed customer-behavior segmented marketing campaigns using promotion codes, aligning promotions with order-driving and budget-reduction objectives.
- Coordinated content calendar management to synchronize promotional activities with product launch timelines and seasonal priority planning.
- Executed email marketing campaigns and published newsletters to drive improved customer engagement.
- Created persuasive sales presentations to effectively communicate product benefits and drive revenue growth.
Lifecycle Marketing Coordinator
2 Years 3 Months- Developed and sent targeted upsell and cross-sell emails connecting relevant offerings across business lines.
- Coordinated creation and scheduling of email assets to drive consumer engagement and sales performance.
- Selected appropriate customer and prospect email recipients to support targeted outreach.
- Owned product creation supervision on ecommerce website to support accurate, timely merchandising.
- Merchandised and organized collections aligned with product performance, themes, and ongoing product pushes to support promotional focus.
- Designed and produced cross-sell pop-up advertisements for ecommerce website to support cross-selling opportunities.
Education
Bachelor of Arts - Psychology
Skills
Email marketing strategy
Marketing campaign management
Customer segmentation
Marketing analytics
Customer relationship management (CRM)
Customer acquisition
Retention strategy development
Timeline
Marketing Manager
24 Hour Fitness
05.2023 - CurrentRead More
Lifecycle Specialist
Kajabi
03.2022 - 09.2022Read More
Lifecycle Marketing Specialist
Mercato
10.2021 - 05.2022Read More
Lifecycle Marketing Coordinator
BARK
05.2019 - 08.2021Read More
The Ohio State University
Bachelor of Arts from Psychology
Read More