Spa Industry
Chelle Bradley
Santa Rosa,CA
Summary
Luxury spa and wellness professional with 20+ years of industry experience beginning as a massage therapist and esthetician and progressing into spa leadership. Proven ability to lead high-performing teams, manage spa operations, and elevate the guest experience in luxury hospitality environments. Experienced in spa development, retail strategy, wellness programming, team culture, and financial performance management.
Overview
25
25
Work History
Spa Director
VINAROSA Resort and Spa | Ensemble Hospitality
Santa Rosa, CA
05.2024 - Current
- Lead daily operations for resort spa including therapists, estheticians, front desk, and spa attendants
- Played key role in relaunch and positioning of the VINAROSA spa concept
- Develop wellness programming, guest experiences, and retail offerings aligned with resort brand
- Focus on building strong team culture, service excellence, and therapist retention
Executive Spa Consultant
Zenblissity LLC
Santa Rosa, CA
01.2023 - 01.2024
- Provided operational consulting for spa owners focused on revenue growth and team development
- Designed sales training programs and operational strategies to improve spa performance
Spa Director
VillaSport Athletic Club & Spa
San Jose, CA
01.2017 - 01.2020
- Directed operations for luxury resort-style spa environment
- Managed team of 25+ spa professionals across service and guest experience roles
- Oversaw budgets, marketing initiatives, and service performance
Spa Director
Massage Heights
Folsom, CA
01.2014 - 01.2017
- Oversaw operations across multiple spa locations
- Led team hiring, training, scheduling, and service standards
Regional Manager
European Wax Center
Denver, CO
01.2013 - 01.2014
- Managed multi-unit operations and coached teams to drive sales performance
Education
Associate Degree - Business
Bryan College
Associate Degree - General Studies
Sacramento City College
Vocational - Esthetician
Cosmo Beauty Academy
Sacramento, CASkills
- Luxury Spa Operations & Resort Guest Experience
- Team Leadership & Therapist Retention
- Revenue Growth, Retail Strategy & Programming
- P&L; Management & Operational Oversight
- Staff Recruitment, Training & Performance Development
ADDITIONAL SPA LEADERSHIP EXPERIENCE
- Spa Owner – Spa On H | Sacramento, CA-2011-2014
- Spa Director – The Westin Sacramento (La Rivage)-2006-2010
- Esthetician & Massage Therapist – Independent Contractor- 2000-2020
Timeline
Spa Director
VINAROSA Resort and Spa | Ensemble Hospitality
05.2024 - Current
Executive Spa Consultant
Zenblissity LLC
01.2023 - 01.2024
Spa Director
VillaSport Athletic Club & Spa
01.2017 - 01.2020
Spa Director
Massage Heights
01.2014 - 01.2017
Regional Manager
European Wax Center
01.2013 - 01.2014
Associate Degree - General Studies
Sacramento City College
Associate Degree - Business
Bryan College
Vocational - Esthetician
Cosmo Beauty Academy