Maliha Ashraf
Burtonsville,MD
Summary
Successful Spa Director offering many years' experience. at Privai Q1 of 2023 the revenue hit over half million dollars for the region Strategic planner with unparalleled understanding of market conditions, business planning and operations management. Forward-thinking, proactive, and decisive leader.
With a background in managing operations of high-end health and wellness facilities. Skilled in overseeing staff training, maintaining inventory control, ensuring client satisfaction, and promoting spa services. Strengths include strategic planning, team leadership and customer service with proven ability to enhance operational efficiency and revenue growth.
Motivated Spa Manager eager to further develop acquired skills and make positive contributions to business operations. Hardworking and dedicated professional.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Spa Director
Privai Spa and Salon
North Bethesda, MD
04.2022 - Current
- Drove business to bring in half a million to our region in sales
- Set up monthly/seasonal marketing plans for grass root (local) to drive booking and sales to attract new customers while retaining existing clientele base.
- Researched industry trends to stay up-to-date on current developments in the field.
- Maintained a professional attitude towards clients and colleagues at all times.
- Analyzed financial statements regularly to assess profitability of the business.
- Initiated and maintained effective relationships with vendors and suppliers.
- Supervised all staff members to ensure compliance with quality assurance standards.
- Implemented innovative ideas for improving overall guest experience at the spa.
- Monitored customer feedback to identify areas of improvement in service offerings.
- managed annual budgets for each department within the spa.
- Organized training programs for employees on new treatments or products offered by the spa.
- Oversaw daily operations of the spa including staffing, scheduling, sales, inventory control, maintenance, and safety protocols.
- Ensured that proper sanitation procedures were followed at all times according to state regulations.
- Performed monthly inspections of equipment used in treatments to ensure safe operation.
- Coordinated special events such as open houses, social hours, and pop-up vendor days at the spa facility.
- Managed social media presence on Instagram, and tick tok to drive new business. realizing increase in walk-in rate.
- Maintained calm, professional and fully functional facility at all times.
- Hired, led and provided performance management for spa employees.
- Anticipated spa and salon guest concerns and addressed problems quickly and to satisfaction of patrons.
- Coached team members to effectively support staff to delivered of total annual sales.
- Managed strategic business-building relationships with hydrafacial, oribe, and privai.
- Documented client records and information.
- Utilized correct opening and closing procedures to start and end each day.
Studio Director
Amazing Lash Studio
Gaithersburg, MD
11.2020 - 03.2022
- Maintained accurate financial records related to studio expenses and income.
- Developed strategies to increase profitability by maximizing efficiency of resources.
- Managed all aspects of the studio's daily operations including staff scheduling, budgeting, and client relations.
- Analyzed customer feedback data to identify areas of improvement in service delivery.
- Implemented safety measures within the studio environment according to industry regulations.
- Monitored the performance of staff members to ensure quality standards were met or exceeded.
- Developed and implemented studio policies, procedures, and protocols.
- Conducted regular meetings with staff members to discuss progress towards goals.
- Coordinated with marketing team on promotional campaigns to attract new customers.
- Resolved conflicts between customers and staff in a timely manner.
- Created a customer database system to track client information including contact details, payment records, portfolios.
- Set and administered budgets alongside leadership staff.
Guest Services Manager
MYND Spa and Salon (Red Door Spa and Salon)
Chevy Chase
09.2019 - 03.2020
- Direct manager of guest services, responsible for overseeing a team of 10+
- Managed the entire spa and salon as the Manager on Duty
- Handled guest check-in and check-out, sales, memberships, and retail
- Held team meetings and leadership meetings
- Managed inventory and used Open bravo software
- Closed permanently due to Covid-19.
Guest Services
The Pearl modern Spa and boutique
08.2018 - 09.2019
- Dealt with inquiries via phone, email, and walk-ins
- Ensured guest experience and followed protocols
- Handled guest check-in and check-out, sales, memberships, and retail
- Reported end-of-day sales
- Assisted therapists and worked on shipments.
BioAesthetic Manager
DNA Health LLC--Abu Dhabi/Dubai
04.2013 - 03.2018
- Managed the BioAesthetic department, including administrative work, inventory, ordering supplies, guest services, and sales
- Created marketing and sales campaigns to drive business
- Trained on protocols, guest services, products, and sales
- Handled inventory and equipment maintenance.
Fragrance/Color/Skin Expert
Sephora USA
10.2007 - 03.2013
- Retail sales in skin, color, and fragrance
- Followed SEPHORA 360 sales protocol
- Managed the sales floor as a DIC (manager on duty)
- Trained colleagues on new products and consultations
- Drove sales through sales incentives
- Managed different brands and maintained stock and display
- Obtained Skin Expert certificate from Sephora University.
Fashion Expert
Express LLC NYC
03.2006 - 10.2007
- Top sales associate and personal shopper
- Prepared looks on current trends
- Trained sales associates on current trends
- Expert in Editor pants
- Handled visual merchandising.
Education
Finished Aesthetics's Course -
Cortiva Insitute for Massage Therapy and Skin Care
Baltimore, MD03.2019
Studying Liberal Arts -
UMGC
01.2000
Associate in Arts -
Umpqua Community College
06.1997
Graduated in 1994 -
Roseburg High School
06.1994
Skills
- Management of a luxury Spa
- Analytical Thinking
- Guest Services
- Schedule Management
- Health and safety compliance
- Marketing Campaigns
- Social Media Marketing
- Product and service knowledge
- Upselling strategies
- Client Confidentiality
- Inventory controls
- Sales management
- Recruitment and hiring
- Professional Demeanor
- Latest industry trends
- Proficient in Quickbooks, mindbody, meevo, Microsoft, Google Apps
Certification
- Sephora Skin Care Expert, 03/2013
- NCLS Laser Certificate, 02/2014
- Cortiva Institute Aesthetics, 03/2019
- Maryland Board of Cosmetology: Esthetics license, 07/2019
Industry
Beauty and Esthetics
Personal Information
Specialization: SPA Management
Languages
- English, Excellent reading, writing and speaking
- Urdu, Speaking
References
- Ubaid Tariq, Operations Manager, DNA Health llc, +92 316 4155273
- Esther Tesunbi, Guest Services, The pearl, +1 240-486-5710
- Savannah, Assistant Spa Director, MYND Spa, +1 703814 6989
Affiliations
- am a renowned travel
- lived a various parts of the country and oversees (worked in Abu Dhabi and Dubai)
- a foodie like to try all cuisine
Languages
Urdu
Elementary
French
Limited
Turkish
Limited
Accomplishments
- Best of Sephora in Sales
- Skincare certificate at Sephora University
- Cortiva Aesthetic Course
Timeline
Spa Director
Privai Spa and Salon
04.2022 - Current
Studio Director
Amazing Lash Studio
11.2020 - 03.2022
Guest Services Manager
MYND Spa and Salon (Red Door Spa and Salon)
09.2019 - 03.2020
Guest Services
The Pearl modern Spa and boutique
08.2018 - 09.2019
BioAesthetic Manager
DNA Health LLC--Abu Dhabi/Dubai
04.2013 - 03.2018
Fragrance/Color/Skin Expert
Sephora USA
10.2007 - 03.2013
Fashion Expert
Express LLC NYC
03.2006 - 10.2007
Finished Aesthetics's Course -
Cortiva Insitute for Massage Therapy and Skin Care
Studying Liberal Arts -
UMGC
Associate in Arts -
Umpqua Community College
Graduated in 1994 -
Roseburg High School
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