Chelse Blume
Brook Park
Summary
"Growth-focused Marketing Executive with over a decade of experience in driving customer acquisition and revenue expansion. Proven expertise in Marketing, Data Analytics, and Team Leadership, known for crafting strategies that elevate ROI. Strategic thinker skilled in identifying growth opportunities and executing business strategies for organizational success. Ideal candidate for VP of Business Development, committed to achieving ambitious growth targets."
Overview
11
11
years of professional experience
Work History
Director of Business Development
PACS
03.2025 - Current
- Increased census growth through strategic partnerships with 10+ hospitals.
- Led recruitment, training, and management of marketing and admissions teams.
- Executed multi-channel marketing campaigns to boost community awareness and leads.
- Maintained strong referral network for consistent patient admissions and occupancy rates.
- Directed successful community outreach events to enhance facility reputation.
- Analyzed market trends to refine strategies, increasing skilled-mix admissions by over 30%.
Vice President of Business Development
Burgess Miler Ventures
10.2022 - 02.2025
- Drove census growth by developing effective competencies and streamlined processes.
- Guided teams through vision communication, coaching, and performance management strategies.
- Oversaw sales management, budget control, and incentive program implementation.
- Executed effective hiring, training, and retention strategies for sales representatives.
- Conducted field visits and performance appraisals to ensure team accountability.
- Forecasted sales monthly, quarterly, and annually, exceeding established targets.
Vice President of Business Development
Heritage Retirement Communities
09.2020 - 10.2022
- Achieved census growth by launching a successful marketing campaign.
- Increased brand awareness through strategic marketing and advertising initiatives.
- Managed marketing team operations, including budgeting, staffing, and scheduling.
- Established relationships with key stakeholders, ensuring market success and growth.
- Implemented a comprehensive marketing strategy, driving company-wide census growth.
Regional Director of Marketing and Admissions
Samaritan Care Center and Villa-Medina
12.2018 - 06.2020
- Achieved 100% performance in state inspections across multiple facilities.
- Executed marking and admissions processes for skilled nursing and assisted living facilities.
- Conducted comprehensive assessments for geriatric patients' cognition and mental status.
- Developed local leadership programs focused on staff education and development.
- Recruited and trained a successful, engaged sales team for optimal performance.
- Analyzed market trends to tailor training for specific territories.
Director of Social Service, Admissions and Marketing Director
Rocky River Healthcare of Westpark
09.2017 - 11.2018
- Performed all social service, admissions and marketing duties
- Developed and maintained census growth month over month.
- Excelled with deficiency free through state survey for all departments.
- Behavior management and counseling for substance abuse and alcohol abuse.
Director of Social Services
The Heights
05.2015 - 09.2017
- Managed social work services for up to 149 residents simultaneously.
- Facilitated safe patient discharges with resources and educational support.
- Achieved 100% performance rate during state inspections through diligent preparation.
- Conducted comprehensive assessments on geriatric cognition and mental health.
- Collaborated weekly with marketing and admissions to enhance outreach efforts.
Education
Bachelor's degree - Psychology
The Ohio State University
Columbus, OH05.2015
Skills
- Leadership in sales development
- High-value account oversight
- Vendor coordination expertise
- Profit growth initiatives
Timeline
Director of Business Development
PACS
03.2025 - Current
Vice President of Business Development
Burgess Miler Ventures
10.2022 - 02.2025
Vice President of Business Development
Heritage Retirement Communities
09.2020 - 10.2022
Regional Director of Marketing and Admissions
Samaritan Care Center and Villa-Medina
12.2018 - 06.2020
Director of Social Service, Admissions and Marketing Director
Rocky River Healthcare of Westpark
09.2017 - 11.2018
Director of Social Services
The Heights
05.2015 - 09.2017
Bachelor's degree - Psychology
The Ohio State University