Adobe, Microsoft
CHELSEA CRAIG
Brand Marketing Specialist
Chicago,IL
Summary
Outgoing brand marketing specialist with over 9 years of experience in quality representation and marketing management for brands, promoting brand awareness and positively impacting sales. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
14
14
years of professional experience
Work History
Brand Marketing Specialist
Legacy Marketing LLC - Constellation Brands
Chicago, IL
04.2017 - Current
- Attracted new clients by creating and implementing innovative marketing strategies.
- Developed campaigns and specific marketing strategies for clients.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Completed in-depth reviews of market conditions and customer preferences for new and existing products.
- Exceeded sales goals by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
- Monitored on-premise data and made adjustments to marketing campaigns, resulting in 30% increase in sales.
Promotions Manager/Lead Brand Ambassador
Powers Distributing Co Inc
Lake Orion, MI
04.2012 - 05.2019
- Communicated product value, quality and style to educate and entice potential customers.
- Managed team of 20 employees, overseeing hiring, training, and professional growth of employees.
- Planned and organized sampling events by working hand-in-hand with account managers and leaders.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
Director of Sales and Marketing/Social Media Manager
Aerius Flight LLC
South Lyon, MI
08.2015 - 12.2017
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Owned all aspects of sales planning, development, and team and account management for the real estate division.
- Brought about industry-leading regulations and guidelines by applying strategic industry knowledge and leadership skills.
- Snapped professional quality photographs to use on social media channels for promotional campaigns.
Education
Bachelor of Science - Neuroscience And Engineering
Michigan State University
Skills
Campaign management
Software
Timeline
Brand Marketing Specialist
Legacy Marketing LLC - Constellation Brands
04.2017 - Current
Director of Sales and Marketing/Social Media Manager
Aerius Flight LLC
08.2015 - 12.2017
Promotions Manager/Lead Brand Ambassador
Powers Distributing Co Inc
04.2012 - 05.2019
Bachelor of Science - Neuroscience And Engineering
Michigan State University
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