Chelsea Lindstrom
Montclair
Summary
Motivated Data Analyst with 5 years’ experience working on Amazon Accounts through Vendor Central systems within Nutrition, Cookware and Sleepwear categories. Experienced in managing US and Canada businesses by making improvements through sales data analytics insights, deal performance and catalogue scrubs.
Overview
8
8
years of professional experience
Work History
Sales Data Analyst
Reckitt Benckiser Inc.
03.2024 - Current
- Interpret weekly POS data to inform and lead Weekly Business Review calls with Amazon Sales, CX and Media teams with a focus on competitor insights and share data to communicate the “why” on POS lifts and declines.
- Engage in daily communication with Amazon Buyers and Specialists to manage page listings, compliance documentation and day-to-day operations.
- Own Virtual Bundle creation strategy while collaborating with cross functional teams to optimize product pages which resulted in an additional $300k in POS year to date.
- Developed custom POS Overview, Net PPM and Virtual Bundle reports to help identify sales lifts, target drainer items and strategize page item optimizations on site.
- Collaborated with CX and Media teams to create Content Tracker to help identify sales and glance view lifts lifts from title, keyword and content updates.
- Present consumption and share data to Trade team monthly to communicate sales lifts, declines and what competitor trends in the market.
Amazon Account Executive
Cookware Company
01.2022 - 02.2023
- Managed US and Canada Amazon Accounts through Vendor Central resulting in $80MM in yearly sales
- Formally presented weekly sales data findings to CEO and VP of Sales to show our overall monthly budget position, suggest improvements to the business that result in higher sales and traffic, and provide performance insights on running deals and live coupons
- Oversaw two direct reports that are responsible for conducting regular catalogue audits, titling updates, Amazon experiments and improve traffic and site rankings
- Planed, ran and reported on quarterly deals to help meet sales targets, move through excess inventory and increase overall sales and traffic to product pages.
- Monitored Drop Ship items and feeds to increase sales and ensure we are fully stocks on top items
Associate Account Executive
Centric Brands (Formally known as Global Brands Group)
09.2019 - 12.2021
- Managed Amazon and Club Accounts (Costco, Costco Internal, BJ’s, Sam’s Club) with Senior Director
- Grew Amazon business 165% in 2020 from 2019 by initiating regular catalogue audits, enhancing A+ content, utilizing key word searches and working with outside companies for increased advertising
- Costco US increased sales by $8 mil from 2019 to 2020
- Oversaw monthly projection/forecasting reports for finance and shareholder review
Sales Assistant
Centric Brands (Formally known as Global Brands Group)
01.2018 - 08.2019
- Managed discount retailers (Marshalls, T.J
- Maxx), Department Stores (Kmart, Sears, Lord & Taylor)
- Worked within SAP systems to track order flow, enter PO’s and manage inventory
- Wrote numerous production orders through Sharepoint to overseas
Sales Assistant (Beauty and Accessories)
High Intencity
08.2016 - 12.2017
- Worked with Spirit Halloween, Spencers, Hot Topic, Box Lunch, Torrid, Think Geek and Disney Stores
- Corresponded daily with retail partners to successfully execute deadline sensitive projects
- Verified and processed all purchase orders for production
Education
Bachelor of Science - Marketing Major
Iona College, Hagan School of Business
New Rochelle, NY01.2016
Skills
- SAP
- Flex PLM
- Sharepoint
- Amazon Vendor Central
- Microsoft Platforms
Websites
Timeline
Sales Data Analyst
Reckitt Benckiser Inc.
03.2024 - Current
Amazon Account Executive
Cookware Company
01.2022 - 02.2023
Associate Account Executive
Centric Brands (Formally known as Global Brands Group)
09.2019 - 12.2021
Sales Assistant
Centric Brands (Formally known as Global Brands Group)
01.2018 - 08.2019
Sales Assistant (Beauty and Accessories)
High Intencity
08.2016 - 12.2017
Bachelor of Science - Marketing Major
Iona College, Hagan School of Business
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