Chelsea Robinson
Grand Rapids,MI
Summary
Results-driven global marketing professional with over 10 years of experience in B2B environments. Expertise in developing integrated marketing campaigns, enabling sales, and executing ABM initiatives that enhance brand visibility and customer engagement. Skilled in collaborating with cross-functional teams to achieve revenue growth and manage multi-channel campaigns effectively.
Overview
15
15
years of professional experience
Work History
Licensed Financial Agent
Global Financial Impact
11.2025 - Current
- Work directly with individuals and families to design and implement comprehensive wealth accumulation and protection strategies aligned to short- and long-term financial goals.
- Advise clients on strategic rollovers, indexed universal life (IUL) policies, annuities, and tax-advantaged financial solutions to optimize their financial portfolios.
- Provide mortgage protection, life insurance, and living benefits strategies to help clients protect assets and manage risk.
- Support advanced planning concepts such as million dollar baby funds, trusts, and wills, collaborating with licensed professionals to ensure comprehensive client solutions.
- Build and maintain strong client relationships through education-focused consultations, ensuring clarity, compliance, and long-term engagement.
- Leverage consultative, data-driven approach to enhance client confidence and retention, contributing to improved overall financial outcomes.
Brand Executive / Distributor
Nu Skin Enterprises
04.2024 - Current
- Build, manage, and grow a personal brand business, executing multi-channel marketing initiatives to drive customer engagement and sales growth.
- Enhance brand visibility and lead generation through digital engagement, promotions, and community-focused campaigns.
- Leverage social media platforms to plan, create, schedule, and optimize on-brand content aligned with campaign priorities.
- Analyze performance metrics to refine messaging and boost engagement, leading to increased conversion rates.
B2B Project Manager (Contract)
Hitachi, Ltd.
01.2023 - 12.2023
- Coordinated deliverables across multinational teams, including content creators, designers, and subject matter experts, to support planning and execution of global initiatives.
- Developed and implemented structured project plans and timelines for seamless execution of campaigns and programs.
- Established standardized reporting processes to monitor progress and enhance transparency for senior stakeholders.
- Improved stakeholder satisfaction by 63% through enhanced communication and cross-functional collaboration.
Sales Enablement Manager
Matterport
01.2021 - 12.2022
- Developed and launched a comprehensive new-hire enablement program, increasing sales team productivity by 50%.
- Established and managed centralized content management system (CMS) supporting global sales and marketing teams with up-to-date, on-brand assets.
- Collaborated with marketing, sales, and leadership teams to ensure consistent messaging across campaigns, presentations, and customer-facing materials.
- Supported email marketing, internal campaigns, and account-based initiatives through asset creation, version control, and distribution.
- Contributed to analytics and reporting strategies that enhanced visibility into campaign and sales performance.
Sales & Marketing Director (Contract)
Rocket Power, Inc.
01.2020 - 12.2020
- Executed integrated marketing and sales enablement strategies, enhancing alignment with go-to-market initiatives.
- Developed branded collateral, presentations, and campaign materials aligned with business objectives.
- Supported digital and outbound marketing efforts, improving lead quality and driving higher engagement.
Product / Intelligence Marketing Manager
Digital Realty Trust (NYSE: DLR)
01.2016 - 12.2020
- Managed a flagship global campaign that generated 24 contracts and $20M in annual incremental revenue.
- Executed global marketing campaigns across multiple regions, enhancing brand awareness, customer engagement, and pipeline growth.
- Collaborated with internal stakeholders across marketing, sales, product, and leadership to create integrated campaigns that aligned with strategic objectives.
- Supported product launches end-to-end, including messaging, positioning, website content, and launch materials.
- Developed customer case studies, sales enablement assets, and presentations for global sales teams, increasing their effectiveness in driving sales.
- Supported partnerships with Fortune 500 companies and managed relationships with industry analysts.
- Led compliance and sustainability programs that differentiated offerings and delivered measurable customer cost savings.
Account Executive
Digital Realty Trust
01.2014 - 12.2016
- Executed account-based strategies for enterprise customers, resulting in $500K+ in annual recurring revenue.
- Collaborated with marketing teams to align campaigns and messaging, enhancing customer engagement efforts.
- Managed client relationships to ensure satisfaction and retention.
- Developed customized solutions based on client needs and industry trends.
- Collaborated with internal teams to streamline project delivery processes.
Account Manager
Insight Global, Inc.
01.2011 - 12.2014
- Managed national enterprise accounts, driving client engagement initiatives that generated $1.8M+ in annual revenue.
- Ranked top 10 account manager nationwide; mentored junior team members, enhancing team capabilities.
- Managed client relationships to ensure satisfaction and retention.
- Coordinated communication between clients and internal teams.
- Developed strategic account plans to meet client needs.
Education
Bachelor of Science (BS) - Business Administration / Marketing
University of Arizona, Eller College of Management
Skills
- Integrated marketing campaigns
- Account-Based Marketing (ABM)
- Sales Enablement & CMS Management
- Content Development & Asset Management
- Social Media & Digital Marketing
- Demand generation
- Event marketing programs
- Website content management
- Marketing analytics reporting
- Cross-Functional & Global Stakeholder Collaboration
- Strategic financial planning
Accomplishments
- Published marketing thought leadership in Data Center Frontier and DCEO Magazine
- Named to the Eller 100 – Top Graduates, University of Arizona
- First Place, National Collegiate Marketing Competition
- Multiple performance and leadership awards across enterprise organizations
Timeline
Licensed Financial Agent
Global Financial Impact
11.2025 - Current
Brand Executive / Distributor
Nu Skin Enterprises
04.2024 - Current
B2B Project Manager (Contract)
Hitachi, Ltd.
01.2023 - 12.2023
Sales Enablement Manager
Matterport
01.2021 - 12.2022
Sales & Marketing Director (Contract)
Rocket Power, Inc.
01.2020 - 12.2020
Product / Intelligence Marketing Manager
Digital Realty Trust (NYSE: DLR)
01.2016 - 12.2020
Account Executive
Digital Realty Trust
01.2014 - 12.2016
Account Manager
Insight Global, Inc.
01.2011 - 12.2014
Bachelor of Science (BS) - Business Administration / Marketing
University of Arizona, Eller College of Management