Chenduoduo(Koko) Shi

• Created and executed social media strategies to increase customer engagement.
• Analyzed market trends to identify potential opportunities.
• Conducted customer surveys to gather feedback about products and services.
• Organized promotional events such as webinars, conferences, and trade shows.

· Visited the True Religion studio alongside the Designer Zihaad Wellsand and staff members Xena Aziminia and Chris Lester and engaged in a mentorship program at school. Designed thirteen recyclable denim outfits utilizing True Religion's existing denim materials and actively participated in the school's final showcase.

· Designed sample displays for all garments, including model characters and accessories. Collaborated with designers to explore differences in design styles and discussed the innovation and usability of recyclable materials.

• Took responsibility for running the social media account to ensure proper visibility and media presence of the brand during the event.
• Collected and edited the raw materials for the articles, videos, or other promotional content.
• Assisted in developing influencer marketing strategies in alignment with client's goals.
• Coordinated with the KOLs to craft collaborative content and maintain connections with them.
• Developed communication skills, problem-solving skills, and enhanced time management skills.

· Participated in the project of character design of Hua Mulan

· Assisted in completing the work of sketch design, information collection, and image research.

· Conducted research on historical references and traditional Chinese aesthetics to accurately represent her clothing, hairstyle, and accessories.

· Familiarized with the workflow, and communicated with the designer

· Enhanced my cultural sensitivity and fostered my team collaboration skills within the creative team

· Developed a deep understanding of character design and polished my research skills.