ERIKA SYVANEN
Staten Island,NY
Summary
Highly creative Marketing Manager with expertise in transforming advertising strategies into desired results. Detail oriented Graphic Artist, successful at applying technical skills to create visuals that inform and engage clients while enhancing branding. Communicative and collaborative team leader with skill in customer relations and developing profitable campaigns.
Overview
6
6
years of professional experience
Work History
Marketing Manager
A.F. Bennett Salon and Wellness Spa
01.2022 - Current
- Developing seasonal marketing strategies; creating content and graphics to establish consistent flow of design across several tangible and digital platforms, increasing social media presence and interactions.
- Arranging high scale, high profit bridal and spa parties, handling all communications, creation of atmosphere and hosting responsibilities.
- Creating and adjusting schedules of large quantity of staff, while overseeing all daily actions and sales projections, increasing productivity and sales numbers.
- Interacting with curators of fundraisers, creating beautiful displays to provide representation at events, and keeping detailed records of all donation materials for the accountant.
- Conducting monthly meetings with all staff to introduce new marketing goals, inspire the team and hand out new objectives for the prospective month.
Designer and Illustrator
Freelance
05.2021 - Current
- Develops variety of dynamic visuals for many diverse projects ranging from logo designs and online branding content to custom painting commissions.
- Creating graphics for physical displays as well as digital signs, gifs and aesthetics for websites.
- Specialize in creating compelling visual compositions in conjunction with written components to enhance and reflect desired aesthetic and perceptive goals.
Front Desk Coordinator – Team Leader
A.F. Bennett Salon And Wellness Spa
05.2019 - 12.2021
- Providing a professional yet inviting atmosphere while regulating a fast paced, high scale salon and spa environment
- Elevating customer experience through extensive knowledge of company services and attending to all with a personal approach, resulting in high level sales and connectivity.
- Enhancing visual ambiance with attention to detail and creating displays with subliminal sales tactics.
- Booking appointments, answering phones, managing the register and overseeing other front desk staff.
Landscape Design Assistant
Wiesner Brothers Nursery Inc
05.2017 - 03.2019
- Aided clients in landscape concepts and information, applying color schemes, design elements and knowledge of plants to design an allotted space.
- Created store displays, signs and consumer content which was simultaneously informational, clear and beautiful in design.
- Managed appointments and payments of the landscape architect as well as other receptionist and assistant duties.
Education
Bachelor of Fine Arts - Illustration
Fashion Institute of Technology
New York, NYSkills
- Adobe Photoshop, Illustrator
- Indesign and Lightroom
- Microsoft Office Suite Programs
- Adobe After Effects
- Storyboard Pro
- Color theory application
- Realism
- Children's book content
- Toy design
- Jewelry and accessory design
- Languages: Finnish, partial Italian
Timeline
Marketing Manager
A.F. Bennett Salon and Wellness Spa
01.2022 - Current
Designer and Illustrator
Freelance
05.2021 - Current
Front Desk Coordinator – Team Leader
A.F. Bennett Salon And Wellness Spa
05.2019 - 12.2021
Landscape Design Assistant
Wiesner Brothers Nursery Inc
05.2017 - 03.2019
Bachelor of Fine Arts - Illustration
Fashion Institute of Technology
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