CHERUBY D. LEONADO
Sales & Marketing
Las Vegas,NV
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Understands importance of working well with customers, partners and other executives, as well as keeping team informed and motivated.
Overview
18
18
years of professional experience
Work History
Bakeshop Manager
Red Ribbon Bakeshop
05.2023 - Current
- Manage daily store operation to be able to achieve sales and profit growth
- Maintain the Food, Service and Cleanliness standard set by the company
- Managing weekly inventory and ordering of store supplies
- Hiring, training and supervising of crew to ensure good service and quality
- Ensuring customer satisfaction by providing excellent service
- Administrative duties such as store operation reports, crew training, ordering
Supervisor
Red Ribbon Bakeshop
06.2022 - 05.2023
- Assist the Store Manager with the effective implementation of store operations
- Implement assigned product quality, cleanliness and sanitation program
- Oversee the store operation in the absence of the Store Manager
- Attends to customer feedback and complains
- Conducts interview for hiring Service Crew
- Trains Service Crew to achieve Red Ribbon standard product quality and store cleanliness and safety
Room Sales Manager
Cebu White Sands Resort & SSpa
09.2012 - 01.2022
- Ensures that banquet and room sales meet its monthly target
- Builds and keeps a good relationship with travel agencies both traditional and online, corporate accounts and responds to needs and requests to increase sales
- Monitors Online Travel agencies room promotions, marketing & pricing strategies, availabilities and hotel amenities are up to date
- Set up, facilitate and monitor hotel channel manager mapping with OTA partners for efficient connection of rate plans, promotions and availability
- Set up, facilitate and monitor hotel website for rates, hotel information, promotions
- Implement comprehensive sales plan for rooms and banquet in order to compete with the market and meet target monthly revenue
- Research market trends and competitor performance
- Created proposals and contracts for potential clients and business partners
- Manages social media post, queries and comments (, and Instagram)
- Works closely with Resort Operations Director and top management team
- Prepares month end room and banquet revenue reports, annual budget forecasting for banquet and room sales and rate scheme
- Oversees the sales team performance
- Works closely with other Department Managers for Dept of Tourism Audit ensuring that the resort keeps up with its 4-star rating
- Conducts interview for Sales and Marketing Executives
- Manages and coordinates with 6 staff in the Department
- Conducts training for Reservation Executives on how to manage rates, promos and others on hotel system, website, channel manager and 8 OTA backend system
- Conducts training and coaching for Sales Executive that covers, lead generation, telemarketing, sales presentation, evaluating competition and industry trends, handling objections and rejections, closing the sale and maintaining customer relationships
Property Sales Manager
Unchuan Development Corporation
06.2011 - 08.2012
- Does market study to be able to compete with the growing demands of the real estate market
- Creates marketing plans
- Property tours for prospective buyers
- Negotiates property pricing, discounts and payment terms with buyers
- Prepares contracts and documentations for closed deals
- Provides after sales and builds client relationship
- Facilitates product knowledge orientation to outside brokers & realty agents
- Coordinates and builds professional relationship with brokers & realtors
- Closely mentors and oversees the performance of 5 Sales Executive to meet target sales every month
- Conducts training on lead generation, telemarketing, sales presentation and strong closing of sales
Account Executive
Global Sources Export Advertising Info Inc
08.2007 - 03.2008
- Works from home as a satellite office of Makati head office
- Does lead generation, telemarketing, emailing of proposals, personal presentations for exporting companies to join China sourcing Fair held thrice a year in Hongkong
- Assist clients during the Fair itself
- Ensures that clients renew their contracts with us every year
Unchuan Development Corporation
04.2005 - 01.2007
- Oversees the daily performance of the team to meet target sales every month
- Does market study to be able to compete with the growing demands of the market
- Creates marketing plans
- Trained and coached 10 Sales Executives on sales presentation and strong closing technics
- Direct contact with client especially during sales process & closing deal negotiations
- Formulates brochures, ads, presentations
Education
St. Alphonsus Catholic School
Computer Systems Design and Programming - undefined
AMA Computer Learning Center
2000
Bachelors - Hotel and Restaurant Management
University of San Carlos
1996
Skills
- Verbal and written communication skills focusing on customer service
- Attention to details
- Proven customer service skills, experience in building strategic business relations and lead generation
- Efficient with Microsoft office
- Able to multitask
- Able to easily learn new software systems
- Proposal Development
- Sales calls and presentation process
- Sales and marketing plans
- Works well with a team
Timeline
Bakeshop Manager
Red Ribbon Bakeshop
05.2023 - Current
Supervisor
Red Ribbon Bakeshop
06.2022 - 05.2023
Room Sales Manager
Cebu White Sands Resort & SSpa
09.2012 - 01.2022
Property Sales Manager
Unchuan Development Corporation
06.2011 - 08.2012
Account Executive
Global Sources Export Advertising Info Inc
08.2007 - 03.2008
Unchuan Development Corporation
04.2005 - 01.2007
St. Alphonsus Catholic School
Computer Systems Design and Programming - undefined
AMA Computer Learning Center
Bachelors - Hotel and Restaurant Management
University of San Carlos
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