Summary
Overview
Work History
Education
Skills
Timeline
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Cheryl Armato

Cheryl Armato

Lanoka Harbor,NJ

Summary

Self-motivated and talented business professional bringing 11 years of entrepreneurial experience. Well-versed in digital marketing, training, educating, motivating and supporting clients and staff members. Excellent leadership, sales, marketing, customer service and facility oversight skills.

ADDITIONAL CREDENTIALS: 2022-2025 Publicly Elected and Current Member of the Lacey Township Board of Education. Accomplished 100 Mile Ultra Marathon Runner, Fitness Trainer and Nutrition Coach.

Overview

20
20
years of professional experience

Work History

Owner/Founder

BEFITNJ, LLC.
09.2013 - Current
  • Fitness, nutrition and run coach
  • Develop and maintain strong relationships with clients, resulting in repeat business and referrals.
  • Manage financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Implement daily social media marketing strategies to increase brand awareness and attract new customers.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
  • Manage day-to-day business operations.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Created content and promotional materials to drive engagement and conversions.
  • Managed social media accounts to boost company visibility, generating increased interest from prospective clients and customers.
  • Created virtual online training to expand client base and increase revenue.

Sales Manager

AT&T Mobility
07.1999 - 11.2005
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Optimized territory management plans by analyzing data on customer demographics, preferences, and buying patterns.
  • Resolved customer issues quickly to close deals and boost client satisfaction.

Sales Operations Manager

AT&T Mobility
07.1998 - 07.1999
  • Collaborated with cross-functional teams, resulting in improved communication and coordination between departments.
  • Reduced operational costs through the identification and elimination of inefficient processes and practices.
  • Established robust sales forecasts using historical data analysis, allowing for better resource allocation decisions.
  • Provided comprehensive training programs for new hires, ensuring rapid onboarding and skill development.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

Account Executive

AT&T Mobility
06.1993 - 07.1998
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Negotiated contracts successfully, securing favorable terms for both the company and clients.
  • Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Established long-lasting relationships with key decision-makers within client organizations, solidifying the company's reputation as a trusted partner in their respective industries.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.

Education

Bachelor of Arts - Business Administration Marketing Major

Florida Atlantic University
Boca Raton, FL
08.1992

Skills

  • Business Management
  • Operations Management
  • Staff Hiring
  • Sales Leadership
  • Employee Development
  • Consulting
  • Marketing and Advertising
  • Client Service

Timeline

Owner/Founder

BEFITNJ, LLC.
09.2013 - Current

Sales Manager

AT&T Mobility
07.1999 - 11.2005

Sales Operations Manager

AT&T Mobility
07.1998 - 07.1999

Account Executive

AT&T Mobility
06.1993 - 07.1998

Bachelor of Arts - Business Administration Marketing Major

Florida Atlantic University

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Cheryl Armato