CHERYL CAMMARATA
Sayville,USA
Summary
Accomplished Vice President of Sales with over 15 years of experience driving revenue growth through solution-based selling and management of enterprise accounts. Expert in cultivating relationships with C-level executives and consistently exceeding a $2.5M+ quota. Skilled in upselling, demand generation and securing multiyear deals by aligning solutions with clients' strategic objectives, proving value and ROI.
Overview
15
15
years of professional experience
Work History
Vice President of Sales, Enterprise Accounts
ABI Research
New York, NY
01.2023 - Current
- Oversee a portfolio of 25+ accounts (Qualcomm, Intel, NVIDIA, Apple, Amazon, Cisco, Zebra Technologies) achieving or surpassing a $2.5M+ annual quota through strategic account planning and building trusted relationships.
- Collaborate with internal teams to deliver tailored solutions, exceeding custom research goals by 24% and provide value and return on investment for our clients.
- Lead new business development initiatives, adding high-value accounts to my client base, including Harman, IBM, Kongsberg, FactSet, Cisco, Nozomi, Nuvola, Tive, Cadence Design, MathWorks and more.
Senior Director Sales, Account Management
ABI Research
New York, NY
11.2018 - 01.2023
- Managed 60 plus accounts, consistently surpassing revenue targets through strategic account planning and relationship building.
- Secured multiyear contracts with key clients, resulting in $1M+ in sustained revenue and a 35% increase in account retention rates.
- Developed and executed sales strategies that achieved 122% of quota, a 65% increase in custom revenue, and secured a $200K syndicated subscription with Amazon.
Director, Account Management
ABI Research
New York, NY
03.2018 - 11.2018
- Managed over 20 accounts, exceeded quota (136% of NCVI/Net New goal and 120% custom research goal)
Business Intelligence Manager
ABI Research
New York, NY
02.2016 - 03.2018
- Successfully managed 20 client accounts, implementing targeted strategies, resulting in 111% of my renewal quota.
Sports Intelligence Manager
Kantar Media
New York, NY
05.2015 - 01.2016
- Managed 20+ client accounts, exceeded revenue goal by 25%, generated over $500K.
Senior Manager, Sports
The NPD Group, Inc.
Pt. Washington, NY
01.2012 - 01.2014
- Played a critical role in the success of three key sports clients (New Balance, Puma, and NFL) and oversaw contracts valued up to $1.5M while engaging clients in innovative thought processes to drive new growth and profitability.
Education
BBA - Marketing
Baruch College
New York, NY06-1997
Skills
- Management of 25 enterprise accounts
- Revenue Growth Strategies & Quota Attainment ($25M)
- Solution-based Selling
- Multiyear Deal Negotiation
- C-level Relationship Building
- Cross-Functional Collaboration
- Sales pipeline generation
- Demand generation
- Technical knowledge: Data Centers, Physical AI, Energy and Cloud
- MEDDPICC, Challenger and Sandler Sales Training
Timeline
Vice President of Sales, Enterprise Accounts
ABI Research
01.2023 - Current
Senior Director Sales, Account Management
ABI Research
11.2018 - 01.2023
Director, Account Management
ABI Research
03.2018 - 11.2018
Business Intelligence Manager
ABI Research
02.2016 - 03.2018
Sports Intelligence Manager
Kantar Media
05.2015 - 01.2016
Senior Manager, Sports
The NPD Group, Inc.
01.2012 - 01.2014
BBA - Marketing
Baruch College