Summary
Overview
Work History
Education
Skills
Certification
What Sets Cheryl Apart
Timeline
Generic
Cheryl Sileo

Cheryl Sileo

Real Estate Business Development
Indian Trail,NC

Summary

Results-driven real estate professional with 25+ years of experience in inside sales, outside sales, lead conversion, database development & database management. Proven ability to drive high-volume production, build scalable CRM systems, and convert opportunities into closings at a high level. Specializes in lead conversion, pipeline development, and CRM optimization through a structured, consistent, and relationship-focused approach. Known for a high-energy, positive communication style that builds trust quickly and moves prospects confidently through the sales process. Equally effective as a producer and trainer, with a strong track record of coaching agents to improve prospecting habits, increase conversion rates, and consistently close more deals.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Inside Sales | Data Base Organization & Management | Business Development

Wilkinson & Associates
Charlotte, NC
  • Organized and optimized a 52,000-lead Market Leader database
  • Converted underutilized data into a high-performing sales pipeline
  • Helped establish the foundation for a call center supporting hundreds of agents
  • Results:
  • Exceeded first-year goal of 50+ units from database leads
  • Created a major recruiting and revenue-generating asset for the company

Inside Sales | Business Development | Training (Remote)

Crosson & Co. Team (brokered by eXp Realty, LLC)
Florence, SC
12.2018 - 05.2025
  • Reorganized and revitalized a 40,000+ lead BoomTown CRM, converting stagnant “new” leads into active opportunities
  • Train agents on lead conversion, prospecting, and CRM management, significantly improving team performance
  • Oversee lead management, agent accountability, and transaction tracking (CTE)
  • Continue active prospecting to drive revenue and lead by example
  • Developed systems that enable agents to consistently close 2–4 deals per month
  • Impact: Built a scalable system that improved agent productivity, conversion rates, and overall team performance

Inside Sales (Remote)

The Spaniak Team – eXp Realty
Northbrook, IL
04.2019 - 09.2022
  • Managed a high-end listing agent’s BoomTown database
  • Identified and nurtured seller opportunities within the CRM
  • Monitored agent activity and ensured consistent follow-up
  • Generated listing appointments and developed long-term pipeline
  • Impact: Consistently uncovered hidden opportunities within the database and converted them into listing appointments

Inside Sales & Business Development

The Premier Team – RE/MAX Executive
Charlotte, NC
07.2015 - 07.2018
  • Implemented and managed BoomTown CRM for a top-producing team of 25 agents
  • Handled all initial lead response and qualification
  • Built and maintained a strong pipeline through consistent follow-up
  • Trained agents on lead conversion and system usage, and CRM management.
  • Results:
  • Generated 50+ additional transactions in the first full year
  • Built a long-term pipeline that continued producing deals for years
  • Demonstrated that consistent follow-up (B & C leads) drives high-value opportunities

Real Estate Broker

RE/MAX Metro
Charlotte, NC
01.2004 - 01.2014
  • High-volume producer with strong prospecting systems
  • Sold, managed and closed up to 38 pending transactions simultaneously
  • Specialized in new construction for efficient deal flow and scalability

Real Estate Agent

CS Realty & Relocation
Harrison, NY
01.1994 - 01.2003
  • Specialized in luxury and corporate relocation
  • Worked with high-level international executives
  • Built strong landlord and corporate relationships across Westchester County, NY
  • Learned time blocking and the value of consistent prospecting
  • Learned how to generate and close several deals month after month, year after year
  • Foundation Built:
  • Prospecting, time blocking, lead conversion, and multi-deal management
  • Matching high-end clients with appropriate properties and closing consistently

Education

Bachelor of Arts - Psychology

Iona College
New Rochelle, NY

Skills

  • Lead Conversion & Appointment Setting
  • CRM Strategy & Database Development (BoomTown, Market Leader)
  • Pipeline Management & Lead Nurturing
  • Inside & Outside Sales
  • Agent Training, Coaching & Accountability
  • High-Level Client Communication (including luxury clientele)
  • Prospecting Systems & Scripts
  • Business Development & Revenue Growth
  • Elite-level phone and communication skills
  • Ability to connect with any personality type or price point
  • High conversion rates and strong closing instincts
  • Self-motivated, disciplined, and highly accountable
  • Proven ability to build and manage high-performing CRMs
  • Skilled at training agents to overcome call reluctance, work efficiently and increase production
  • Strong multitasker capable of managing high deal volume simultaneously

Certification

  • North Carolina Real Estate Broker (2004–2026)
  • South Carolina Real Estate License (2004-2026)

What Sets Cheryl Apart

  • Combines production + training + systems at a high level
  • Can step in and immediately drive revenue without supervision
  • Brings structure, energy, and consistency to any team
  • Proven ability to turn databases into deal-generating machines

Timeline

Inside Sales (Remote)

The Spaniak Team – eXp Realty
04.2019 - 09.2022

Inside Sales | Business Development | Training (Remote)

Crosson & Co. Team (brokered by eXp Realty, LLC)
12.2018 - 05.2025

Inside Sales & Business Development

The Premier Team – RE/MAX Executive
07.2015 - 07.2018

Real Estate Broker

RE/MAX Metro
01.2004 - 01.2014

Real Estate Agent

CS Realty & Relocation
01.1994 - 01.2003

Inside Sales | Data Base Organization & Management | Business Development

Wilkinson & Associates

Bachelor of Arts - Psychology

Iona College