Cheyenne Hsieh
Redondo Beach,CA
Summary
Fresh and motivated recent graduate with a passion for community engagement, sports, and marketing. Proven ability to organize and execute events, ranging from basketball camps to merchandise launches, while fostering meaningful connections with diverse audiences. Strong interpersonal skills coupled with a collaborative mindset, enabling effective teamwork and communication. Eager to contribute enthusiasm, creativity, and strong work ethic to a dynamic professional environment.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Community Relations Intern
Los Angeles Sparks
04.2023 - 08.2023
- Planned and coordinated large- and small-scale events such as community outreach and fundraisers - Mattel Play It Forward, Dick's Sporting Goods It's Her Shot, Gasol Foundation
- Created and executed PR campaigns to raise awareness of organization and initiatives
- Facilitated coaching sessions with drills and workouts at Sparks-sponsored basketball camps and clinics (Boys and Girls Clubs, YMCAs)
Marketing Intern
Los Angeles Sparks
05.2022 - 08.2022
- Boosted brand awareness by developing creative marketing strategies and campaigns
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
- Collaborated with cross-functional teams to ensure consistency in branding across all platforms
- Enhanced fan experiences and managed game day events (cheer tunnel, ball exchange)
Social Media Marketing Intern
Women Ball Too
06.2021 - 08.2021
- Designed and presented social media campaign ideas; created customized marketing materials to increase product awareness
- Evaluated analytics to track campaign success and identify improvement opportunities
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms
Camp Counselor
Taipei Youth Program Association (TYPA)
08.2018 - 08.2019
- Ensured smooth transitions between activities by efficiently managing time and resources throughout each day
- Assisted in preparing materials and supplies for each activity
- Collaborated with other camp counselors to design fun and enriching learning activities for campers
Education
Bachelor of Arts - Sports Business
University of Oregon
Eugene, OR03.2023
Skills
- Bilingual: English & Mandarin Chinese
- Microsoft Excel
- Meta Ads Manager
Certification
- Fundamentals of Global Sports Management, NYU - December 2023
- Social Media Marketing Professional Certificate , Meta - Current
Timeline
Community Relations Intern
Los Angeles Sparks
04.2023 - 08.2023
Marketing Intern
Los Angeles Sparks
05.2022 - 08.2022
Social Media Marketing Intern
Women Ball Too
06.2021 - 08.2021
Camp Counselor
Taipei Youth Program Association (TYPA)
08.2018 - 08.2019
Bachelor of Arts - Sports Business
University of Oregon
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