Chloe Ross
The Project- A Dance Experience
Cayce,SC
2
years of professional experience
Communication (B.A.) student at the University of South Carolina pursuing a career in social media marketing. Creative and driven with hands-on experience in social media management, content creation, graphic design, and brand development. Experienced in developing digital campaigns, managing creator partnerships, and producing visual content that strengthens brand identity and audience engagement.
Work History
Founder & Creative Director
1 Year 2 Months- Founded and independently managed a Southern lifestyle apparel brand, leading all marketing, branding, creative direction, social media, and e-commerce initiatives.
- Create all brand content and visual assets, including social media graphics, short-form video, product photography, campaign concepts, and promotional materials.
- Design original apparel graphics and artwork for production, developing product concepts and print-ready designs for branded merchandise.
- Developed and executed marketing strategies for product launches and seasonal collections while coordinating brand partnerships and creator collaborations.
Social Media & Content Coordinator
2 Years- Create branded social media graphics, promotional campaigns, and short-form content as part of the organization’s social media team.
- Lead the ambassador program from selection through activation, including ambassador recruitment, onboarding, contract guidance, communications, and ongoing coordination.
- Develop and assign ambassador content initiatives, providing posting concepts, promotional materials, deadlines, and social-sharing strategies to expand brand reach.
- Serve as the primary event videographer during competition weekends, independently capturing on-stage performances and behind-the-scenes footage for social media and marketing.
- Produce and edit event footage into engaging short-form content showcasing dancers, performances, and the competition experience.
Education
Bachelor of Arts - Communication
- President's List Recipient
- 3.9 GPA
Skills
Creative Direction
Branding
Social Media Marketing
Graphic Design
Content strategy
E-Commerce
Digital Design Tools (Canva
Adobe Photoshop)
Microsoft Excel
Timeline
Founder & Creative Director
Rooted Southern
06.2025 - CurrentRead More
Social Media & Content Coordinator
The Project- A Dance Experience
08.2024 - CurrentRead More
University of South Carolina
Bachelor of Arts from Communication
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