Chris Bates
Denver,CO
Summary
Dynamic sales professional with a strong background in developing and implementing effective sales strategies. Demonstrated success in increasing revenue and market share while reducing costs. Proven ability to lead and motivate sales teams at wholesalers, consistently driving them to meet and exceed targets. Experienced in developing customer relationships, conducting market analysis, and strategically positioning products for maximum impact.
Overview
22
22
years of professional experience
1
1
Certification
Work History
CENTRAL REGION SALES MANAGER
Wine Hooligans, LLC
03.2018 - Current
- Set goals and develop plans with wholesalers stay on track to achieve sales goals within region to ensure balanced growth year over year
- Develops & monitor all spending to ensure the region stays within budget to ensure profitability as well as targeted market pricing
- Continuously meets with wholesaler KAM's, retail chain buyers and on-premise decision makers to propose programs, promotions, distribution and sale periods
PRESIDENT, OWNER
Il Castagno Wine & Spirits
06.2013 - 10.2017
- Ran day-to-day operations for small wine focused Colorado wholesaler
- Hired staff
- Ordering product
- Built portfolio
- Managed cash flow
- Il Castagno was sold to Domaine Select in October of2017
MOUNTAIN REGION SALES MANAGER
Purple Wine Company
01.2008 - 02.2013
- Achieved regional sales objectives by coordinating wholesaler sales teams, developing successful strategies, and servicing accounts to strengthen business relationships.
- Implemented effective pricing strategies to maintain profitability while remaining competitive in the market.
- Grew relationships with all levels of wholesaler staff ensuring "first in mind" atmosphere.
MERITAGE DIVISION VICE PRESIDENT
Sunbelt-Charmer (presently Breakthru Beverage)
04.2003 - 12.2012
- Planned and executed suppliers and BBG annual operating plans strategies
- Communicate supplier initiatives to BBG staff ensuring successful programs are achieved in a profitable manner
- Owned full P&L for the Meritage division to maintain wholesaler profitability and supplier goals
- Ensured that up-coming programs have inventory levels planned to achieve both sales goals and reasonable Days on Hand inventory
- Analyzed potential new suppliers for inclusion into overall portfolio to ensure profitability and scalability vs under-performing suppliers
Education
Bachelor of Science (B.S.) - Business Administration
University Of Southern Colorado
Pueblo, CO05.1991
Skills
- Sales Strategies
- Retail Knowledge
- Sales Growth
- Discount Planning
- Sales Quota Management
- Interpersonal Communication Skills
- Professional Relationships
- Sales Meetings
- Product Demonstration
- Sales Program Coordination
- Price Schedules
- Attention to detail
- Time management
- Problem-solving
- Competitor analysis
Certification
SOMM level1 (last tested2010)
Timeline
CENTRAL REGION SALES MANAGER
Wine Hooligans, LLC
03.2018 - Current
PRESIDENT, OWNER
Il Castagno Wine & Spirits
06.2013 - 10.2017
MOUNTAIN REGION SALES MANAGER
Purple Wine Company
01.2008 - 02.2013
MERITAGE DIVISION VICE PRESIDENT
Sunbelt-Charmer (presently Breakthru Beverage)
04.2003 - 12.2012
Bachelor of Science (B.S.) - Business Administration
University Of Southern Colorado
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