Summary
Overview
Work History
Education
Skills
Accomplishments
Designer of the Year
Websites
Timeline
Hi, I’m

Chris Christmas

Creative Innovation Officer
Miami,FL
Chris Christmas

Summary

Innovation Creative Leader with expertise in integrated campaign direction, branding, and strategic visioning. Proven track record in leading impactful projects and mentoring talent to enhance team performance. Lead marketing campaigns in multiple industries.

Chris led design at Reebok and continues to design for F1 Race teams today. He was the national Spokesperson for Foster Care. He is known public speaker nationally at Universities and design schools. Lead Warner and Viacom in consumer new models for design and technology. He has produced films and award winning TV shows for Fox Sports, ESPN where he won an award for sport's talk show.

The LAB is a full AI design Lab of most advance 3D design tools and platforms to create Digital Twins of the realtime data.

Visionary leader with a proven track record in creative direction, campaign management, and strategic brand development. Known for driving innovative solutions and enhancing brand identity across diverse industries

Overview

2027
years of professional experience

Work History

Genx7

Creative Director
01.2013 - 2017

Job overview

  • Directed creative processes for multimedia projects, ensuring alignment with corporate objectives.
  • Lead the launch of the ACA platform for Kaiser Permanente Group that increasess members in Colorado.
  • Lead for creative campaign or Sickle Cell clinical Trial for Pfizer.
  • Led cross-functional teams to develop innovative marketing campaigns that enhanced brand visibility.
  • Mentored junior designers, fostering skill development and promoting a collaborative work environment.
  • Mentored junior designers, fostering skill development and promoting collaborative work environment.

Geared for Green

Chief Creative Officer and CTO
01.2024 - Current

Job overview

  • Creative directed and integrated campaigns for recycling and sustainability and lifestyle brands.
  • Lead the design and creation of the AI platform for sustainability and recycling for large clients such as Publix and Warner Music.
  • Led studio's first packaging system project, enhancing product consistency across 9 SKUs for a craft beverage client.
  • Mentored 3 mid-level designers, facilitating weekly portfolio reviews to strengthen design capabilities and team cohesion.

V2 Lab

Creative Director, Brand and Content
02.2021 - Current

Job overview

  • Lead an 8-person in-house team across AI brand design, copy, content, and video production for a $100M + retail brand.
  • Lead branding strategy and campaign for the State of Colorado Advancing Colorado Campaign. Transform the state branding national model for state branding campaigns..
  • Lead creative strategy for Warner Music Sustainability group with marketing campaign that generated 91 million unique views.
  • Established brand's first creative operations function with producer hire, reducing average project intake-to-kickoff from 12 days to 4.
  • Directed the 2024 holiday campaign across paid social, CRM, retail, and OOH; campaign-attributed revenue grew about 28% year over year.
  • Co-led rebuild of e-commerce visual system with product team, resulting in mid-single digit improvement in site conversion on category pages.
  • Defined annual creative budget of $3.4M, encompassing in-house team, agency partners, and production.

Two Hype

Creative Visionary Officer
09.2018 - 01.2021

Job overview

  • Led creative anchor accounts: a national NBA team ecommerce and a national QSR franchise group.
  • Lead NBA brand strategy for Fanatics through social media strategy that increase sells through of Fanatics Two Hype product that lead for NBA All Star Weekend 2024.
  • Concepted and directed a social cause campaign that won a major media and was extended for a second year for Foster Care.
  • Lead the first co hort between NBA and Africa design through prints into NBA licensing platform to expand revenue.
  • Pitched alongside the NBA executives on in new business across tenure.

Reebok
Boston

Brand Director
1994 - 2000 (6 education.years_Label)

Job overview

  • Led cross-functional teams to deliver innovative marketing campaigns aligning with brand objectives.
  • Lead the Shaq brand at Reebok globally where I designed the first ever head to toe merchandise concept for major shoe brand.
  • Designed the Shaq brand that is currently one the most recognized icon in sports and consumer markets.
  • Developed and executed brand strategies to enhance market visibility and engagement.
  • Analyzed consumer insights and market trends to inform product development and positioning strategies.
  • Managed brand budgets, ensuring optimal allocation of resources for maximum impact.
  • Developed and executed brand strategies to enhance market presence and consumer engagement.

Education

University of Southern Colorado
Pueblo, CO

No Degree from Aeronautical Engineering

University Overview

Skills

  • Campaign direction
  • AI design systems
  • Brand identity and design systems
  • Design software proficiency
  • Video Editing
  • Creative team leadership
  • Strategic visioning
  • Innovative solutions
  • Content development
  • Social media management
  • Advertising strategy
  • Marketing strategy
  • Media strategy
  • Product development
  • Visual Storytelling

Accomplishments

Accomplishments

    2024 Trailblazer Award for Urban Leadership of Denver

    2024.Award Recipient of State of Colorado for Black Cowboy

    2017. Miami Start up healthcare Bootcamp winner

    2010 Won the Artivist Film Festival at Tribeca Cinema

    2008 Designer for Democratic National Convention

    2006.Designer of the Year Kmart/Sears

    1994. Designer of the Year in Snowboarding

    2010 Business man of the Year for Black Chamber

    2008. Graduation Speaker for Oakwood University

Designer of the Year

Designer of the Year

I was design of the Year for Kmart Sears for transforming the product and design team

Websites

Timeline

Chief Creative Officer and CTO
Geared for Green
01.2024 - Current
Creative Director, Brand and Content
V2 Lab
02.2021 - Current
Creative Visionary Officer
Two Hype
09.2018 - 01.2021
Creative Director
Genx7
01.2013 - 2017
University of Southern Colorado
No Degree from Aeronautical Engineering
Brand Director
Reebok
1994 - 2000 (6 education.years_Label)

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Chris ChristmasCreative Innovation Officer