Chris Mooney

Promoted to Global Head of Label Services after leading the U.S team

Oversee year-over-year revenue growth of Ditto in global territories, averaging 15% per year
Manage, hire, and train staff responsible for A&R, marketing, and streaming promotion team

Sign and manage artist, manager and label Ditto Label Service accounts

Speak on behalf of Ditto at conferences and industry events
Represent and negotiate Ditto for partner initiatives and agreements
Lead Territory Heads, Streaming Promotions, and Global Priorities Meetings
Support the growth of Ditto Publishing
Research weekly top performing Ditto releases and
competitor analysis
Secure marketing budgets, billboards and OOH opportunity, radio opportunities, TikTok features, and branded campaigns for Ditto and Ditto artists

• Created the Entertainment Relations team at TuneCore, the first of its kind for independent distribution, including Red Light Management, LANY, Five Finger Death Punch, RUSS, Lindsay Stirling, Nine Inch Nails, Sofi Tukker, and hundreds more accounts
• Developed products and artist tools with TuneCore’s Product team
• Engaged artists to be ambassadors and beta testers for TuneCore, coordinating with internal teams
• Produced multiple events for fan engagement and branded content
• Represented the company for industry press needs including SXSW, Bloomberg News TV, and Billboard

• Artist marketing for Brett Dennen, Chris Cornell, David Gray, and others

• Developed and implemented strategy for NPR Music including their yearly SXSW Festival live show and broadcast
• Campaigns for Björk, Downtown Music, David Byrne and others

• Managed the eleven person staff of a full-service music and cultural marketing company representing Vice Records, Arts & Crafts, Scion, Sparks, and other clients

• Implemented sales and marketing strategies for label releases/ catalog for retail, brands, print, and TV
• Innovated direct-to-store retail exclusives
• Consistently achieved sales goals and targets
• Developed a unique product for indie retail coalitions—a precursor to Record Store Day with spinART Records

• Assisted National Sales team in all capacities including company-wide e-newsletter