CHRIS MOORMAN

-Drove top line sales through in store sales and territory sales representatives in the Minneapolis market.

-Cultivated and grew large commercial contractor customers.

-Controled site costs through P & L management.

-Developed store staff and leaders for personal development and promotion.

-Supported company growth with training and staff to open new locations.

-Contributed to 20% sales growth and saved over $300,000 in operating expenses in the past 3 years.

• Drove profitability across all channels through analysis of store trends and implementation of sales strategies.
• Created a store culture around delivering an award-winning customer experience that aligns with the company brand.
• Inspired an employee experience that centers around team development and having fun while being the best.
• Identifed, built, performance managed, and retained a diverse and talented team.
• Employee Engagement Metrics – 15% Average Annual Turnover (last 5 years – lowest in the metro market), Employee Diversity 3x Area Goals (past 4 years), Top Quartile Employee Engagement Scores (last 5 years)

• Responsible for all Cabela’s CLUB Visa operations for Central Division - 19 retail locations.
• Drove CLUB VISA acquisition through creative strategies and performance management.
• Executed all CLUB Manager recruitment, training, performance management, and leadership development.
• Managed VISA and FDIC compliance in all stores.
• Leveraged relationships on all levels between CLUB and retail to accomplish various goals and initiatives.

• Directed all aspects of 16 retail locations across 2 states – over 100 employees.
• Responsible for all aspects of retail division including; pricing, human resources, merchandise selection, hiring, training, general store operations, trade show planning/participation, and creation and execution of all retail promotions.
• Developed and implemented strategies to control payroll expenses, provide general cost savings, increase average sale, heighten staff efficiency, and increase the customer and employee experience.