Packaging Creative Leader with 20+ years building and leading global packaging design strategies for consumer electronics, premium retail, and CPG brands.
Proven track record scaling a design agency to multimillion-dollar success, generating over $200M in packaging and design sales revenue, and developing patented innovations that shaped industry standards.
Expert in unboxing experience design, sustainability, molded pulp, and cross-functional collaboration.
Adept at navigating ambiguity, solving complex business problems, and leading creative teams from concept through production to deliver packaging that delights customers and scales globally.
Overview
31
31
years of professional experience
Work History
Vice President, Client Engagement
YFY Jupiter Limited
12.2023 - Current
Direct client engagement and packaging design strategy for global tech and consumer brands, aligning sustainability goals with customer experience.
Partner with senior executives to deliver innovative unboxing journeys across multiple categories.
Guide creative teams through design sprints, critiques, and agile workflows to elevate design quality and speed to market.
Co-Founder | Partner | Chief Creative Officer
Uneka Concepts Inc.
01.2000 - 12.2023
Co-Founded and grew Uneka into a multi-million-dollar global design agency, responsible for over $200M in packaging and design sales revenue.
Directed creative strategy for hundreds of product launches, from concept through production, for consumer electronics and premium CPG brands.
Built long-term partnerships with suppliers, vendors, and contract manufacturers (ODMs) to deliver scalable global packaging programs.
At the forefront of consumer-facing molded pulp innovation, led the execution of the Dieline award-winning 2nd generation Amazon Kindle DX packaging in partnership with Lab126, also won IDSA award for HP Chromebook 11 packaging, pioneering wet press, high-fidelity pulp manufacturing for sustainable premium packaging.
Secured multiple patents in packaging design, creating intellectual property that delivered value to both clients and the firm.
Mentored and scaled a cross-disciplinary creative team, fostering a culture of innovation, sustainability, and executional excellence.
Chief Engineering Officer
14th Round, Inc.
04.2020 - 12.2023
Spearheaded packaging and engineering innovation in the emerging cannabis sector, developing patented child-proof packaging solutions that enabled regulatory compliance and differentiated brand recognition in a saturated market.
Merged and directed the Uneka packaging team into 14th Round, creating a value add proficiency that accelerated growth for 14th Round with a $50m packaging revenue addition in 2 years that elevated 14th round as the de facto partner for brands large and small in the cannabis sector.
Partnered with device and packaging partners to ensure compliance was no longer a barrier to scaling products globally.
Oversaw engineering and creative teams to integrate packaging design with brand storytelling, compliance, and user experience.
Directed packaging production execution including mockups, dielines, color management, and supplier proofs.
VP, Product Development
Laserline / Mead Corp.
01.1995 - 01.2000
Led product development for in house design team managing full workflow from concept through product introduction.
Delivered innovative retail packaging campaigns that improved shelf presence, compliance, and consumer engagement.
Secured product patents that enhanced cost efficiency and functionality. Differentiating Laserline as category leader.
Oversaw engineering and creative teams bringing 3D CAD development and machining into the corporation to truncate timelines with iterative product development.
Responsible for all capital expenses related to NPI with an annual budget of over $5M.