Chris Pezza
Demand Generation
San Francisco,CA
Summary
I support B2B marketing teams in the development and implementation of ABM strategies and demand generation programs that drive revenue and predict outcomes. The teams I work with target 6-7 figure contracts across a number of verticals. We've built millions of dollars of pipeline by developing and executing programs that leverage marketing automation (Marketo) to track prospect behavior, collect data, score leads, and produce reports that inform executive decision making.
As the first marketing hire at 2 successful early stage companies I built a full-stack skill set and worked in a fast-paced environment that demanded excellent cross-functional communication. I've built successful teams across industries ranging from computer vision to social tech to immersive entertainment. As a manager supporting employees or vendors I lead from the rear, nurturing outstanding talent and fostering a team culture that keeps folks challenged and engaged.
In my next role I'd like to work with a product that will have positive social-impact on a global scale. My areas of interest include human-computer interaction, AI, machine learning, virtuous algorithms, media studies, ethical philosophy, and the psychological impact of media interactions.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Demand Generation Consultant
Pezza Creative Consulting
San Francisco, CA
01.2018 - Current
Consultancy specializing in demand generation and creative marketing projects.
- Developed B2B marketing programs for clients across healthcare, hospitality, computer security, nonprofit and entertainment sectors
- UI/UX wireframe development
- Creative production of digital experiences
- Project management for website development
- SEO strategy and implementation
- Content strategy and copywriting
- OKR development and sales operations consulting
Director of Marketing & Sales Ops (Half Time)
Cloud City Development
San Francisco, CA
01.2018 - 04.2020
Cloud City is a San Francisco-based full-stack product development agency.
- implemented and managed CRM infrastructure
- developed organizational and individual marketing & sales OKRs
- organized special events (salon, party, team offsite)
Director of Demand Generation
Hustle
San Francisco, CA
01.2017 - 12.2017
Hustle empower organizations to humanize communication, maximize engagement efforts, and build meaningful relationships with their audiences.
responsible for lead generation across channels leading up to an $8M series A funding round
- first marketing hire, 11th employee
- team added $3M+ to sales pipeline
- executed company rebrand
- developed new website
- created and managed SDR team
- managed 1M+ annunal budget
Digital Marketing Manager
Scandit
Zurich / San Francisco, CA
12.2013 - 12.2016
Scandit is a global leader of mobile computer vision and AIDC technology.
- responsible for online lead generation, SEO/SEM, website management and marketing ops leading up to a $7.5M series A funding round
- implemented Marketo marketing automation platform and developed lead scoring, cookie tracking, automated data collection, campaign setup and A/B testing, and analytics
- Developed channel-based analytic reports that predicted revenue outcomes and allowed for data-driven marketing decision making
- Responsible for email marketing and nurture campaigns
- Managed ~$20k/month in AdWords, AdRoll, and media buys
- Worked with VP of Sales to design CRM data structures, manage our sales ops vendor and execute sales ops goals
Content Marketing Manager
Scandit
Zurich / San Francisco, CA
09.2011 - 12.2013
As 7th employee and first marketing hire at Scandit I reported to the CEO of a mobile computer vision startup born out of ETH Zurich in Switzerland.
- Led all marketing efforts through raising a $5.5M angel round
- Developed content strategy and brand messaging
- Developed content roadmap and created content
- Developed SEO/SEM strategy and took company from 2k to 100k+ monthly visitors using organic tactics
- Executed rebrand and developed new website
- Managed trade show booths and marketing programs
Education
Bachelor of Science - Computer Information Systems & Business Admin
01.2008 - 05.2012
- Completed professional development in computer science
- Scored 97th percentile on ETS Field Test in Business
- Microsoft Student Partner
- Campaigned for Student Senate
- Received 2 scholarships
Skills
Project Management
ABM & Demand Generation Programs
Cross-Functional Communication
Campaign Management
Copywriting
Website Development & Management
SEO/SEM
Branding
Public Relations & Analyst Relations
Sales Ops
Marketo & SFDC
Volunteer Work
2021 - Ranger Shift Lead, Parking Lead
Kiezburn - Berlin, Germany
- I co-managed volunteer teams that provided community support and supported parking logistics for a week-long Burning Man inspired 1000 person event in the Germany countryside near Berlin.
2018 - Mentor
Ocean Solutions Accelerator - San Francisco, CA
- I worked with early stage founders to identify marketing OKRs, create budgets, and measure results.
2012-2015 - Cofounder
Camp Soft Landing - Black Rock City, NV
- I co-founded and managed a 300-person camp at Burning Man. We ran a 24/7 teahouse and hosted a TED-styled lectures in a circus tent.
2011-2015 - Executive Producer
Palenque Norte Lecture Series - Black Rock City, NV
- I produced upwards of 200 lectures at the Burning Man Festival that were later distributed via a popular podcast. Speakers included Scifi author Cory Doctorow, artists Alex & Allyson Gray, Burning Man CEO Marian Goodell, founders of the Electronic Frontier Foundation and many others.
2009-2012 - Colorado State Coordinator
Students for Sensible Drug Policy - Colorado
- Served as the first state coordinator in a national nonprofit that mobilizes students to learn how to change policy through lobbying and activism.
- We held events, registered 10s of thousands of students to vote, and traveled to Denver and Washington DC to lobby for policy change.
- I helped start student chapters at 3 higher education institutes, and helped leaders at more than 5 chapters organize events and develop strategies for their marketing and operations.
Timeline
Demand Generation Consultant - Pezza Creative Consulting
01.2018 - Current
Director of Marketing & Sales Ops (Half Time) - Cloud City Development
01.2018 - 04.2020
Director of Demand Generation - Hustle
01.2017 - 12.2017
Digital Marketing Manager - Scandit
12.2013 - 12.2016
Content Marketing Manager - Scandit
09.2011 - 12.2013
University of Northern Colorado - Bachelor of Science, Computer Information Systems & Business Admin
01.2008 - 05.2012