CHRIS RUSSELL
Chattanooga,TN
Summary
Sales enablement leader with a strong foundation in training, onboarding, and sales technology, helping teams sell with clarity and confidence. Trusted partner to sales leadership, delivering data-driven programs that improve ramp time, execution, and results.
Overview
12
12
years of professional experience
Work History
SALES ENABLEMENT SPECIALIST
VC3
03.2024 - Current
- Designed and continued to lead the onboarding program for new Account Executives, ensuring consistent ramp-up and readiness.
- Plan and facilitate onboarding sessions on advanced selling techniques, objection handling, and consultative selling.
- Delivered training on industry trends, competitor insights, and market dynamics, positioning AEs as trusted advisors.
- Lead the evaluation, selection, and ongoing management of sales tools, including call intelligence platforms and SIPs.
- Partnered with marketing to align business development strategies, improving lead generation, content creation, and messaging.
- Collected AE feedback to identify challenges and improve sales support resources.
- Provided sales leadership with data analytics and progress reports to track AE onboarding effectiveness.
- Led planning and execution of a Sales Kickoff event for 90+ attendees, aligning content, speakers, and logistics to support sales strategy and goals.
SENIOR SALES ENABLEMENT TRAINER
Snap! Mobile
08.2021 - 01.2024
- Onboarded and trained 90+ sales roles, collaborating with Sales VPs, Directors, and Managers to enhance team readiness.
- Designed, created, and implemented a new two-week sales onboarding process.
- Developed and tailored training materials and presentations for diverse audiences based on role, territory, and group size.
- Partnered with Sales Directors and Managers to analyze new sales rep performance and define opportunities for improvement.
- Established partnerships with product teams, streamlining processes to deliver crucial updates and information to salesforce.
- Launched and managed Brand Ambassador program, leading to acquisition of 10+ new accounts in 2023.
- Piloted a sponsorship management platform through the beta phase.
- Worked cross-functionally with departments to schedule, coordinate, and onboarding of new employees.
WAREHOUSE MANAGER
Vibrant Meals
08.2020 - 08.2021
- Organized warehouse layout and managed multi-site inventory control to ensure efficient operations and timely deliveries.
- Developed systems for ingredient and meal organization, storage, and delivery prep to streamline processes and improve operational workflow.
- Led training sessions for new hires on meal prep and delivery procedures, enhancing team readiness and ensuring consistency. for meal prep and delivery.
REGIONAL DEVELOPMENT MANAGER
Snap! Mobile
01.2019 - 03.2020
- Achieved 140% of sales goal for Q1 2020
- 118% to goal in Q4 2019
- 103% to goal in Q3 2019
- Led our team to $3.4 million raised in 15 months.
- Developed data-driven tools and resources to enhance communication and support achievement of sales goals.
- Analyzed data to pinpoint growth and improvement opportunities across territories and representatives.
ACCOUNT EXECUTIVE
Snap! Mobile
06.2017 - 12.2018
- Grew pipeline and achieved sales targets by developing and executing a territory plan at schools, districts, and club sports.
- Managed sales pipeline and provided accurate sales forecasts to support strategic decision-making.
- Represented company at events to identify and influence sales opportunities.
- Raised over $600k in 14 months.
- Achieved recognition as top salesman in Tennessee for outstanding sales performance in 2018.
- $520k+ Total Raised (#1)
- $4,050 Campaign Average (#1)
- 128 Total Campaigns (#1)
- Promoted to management due to exceptional sales performance.
SALES & SHIPPING MANAGER
RevUp Sports
12.2013 - 05.2017
- Sales increased from $3M to $6M under my purview as a manager in 2016.
- Monitored employee performance and managed sales channels and customer service to achieve sales goals.
- Identified key products, introduced new brands, and streamlined system to expand product offerings.
- Tracked third-party sales account metrics to support sales growth.
Education
BUSINESS STUDIES - SPORTS MANAGEMENT
Southern New Hampshire University
01.2016
Skills
- Employee Onboarding & Learning Management Systems
- Revenue Technology (CRMs, Call Intelligence, SIPs
- Adaptability & Problem Solving
- Presentation & Storytelling
- Ownership, Persistence, Accountability
References
- Mike Telfer, Senior Vice President of Operations, Snap! Mobile, mike.telfer@snapraise.com, 503-922-9907
- James McGuinness, Director of Training and Enablement, Snap! Mobile, james.mcguinness@snapraise.com, 847-527-7971
Timeline
SALES ENABLEMENT SPECIALIST
VC3
03.2024 - Current
SENIOR SALES ENABLEMENT TRAINER
Snap! Mobile
08.2021 - 01.2024
WAREHOUSE MANAGER
Vibrant Meals
08.2020 - 08.2021
REGIONAL DEVELOPMENT MANAGER
Snap! Mobile
01.2019 - 03.2020
ACCOUNT EXECUTIVE
Snap! Mobile
06.2017 - 12.2018
SALES & SHIPPING MANAGER
RevUp Sports
12.2013 - 05.2017
BUSINESS STUDIES - SPORTS MANAGEMENT
Southern New Hampshire University