Chris Williams
Atlanta,United States
Summary
Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into roles and quickly making positive changes to drive company success. Focused on using training, monitoring and morale-building techniques to maximize employee engagement and performance.
• Highly driven Former General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
• Seasoned Used Car Buyer with vast experience in vehicle purchase, negotiation, and market analysis. Possess strong ability to assess vehicle condition and value accurately, ensuring profitable purchases. Skilled in fostering relationships with dealerships and private sellers for business growth.
•Demonstrated success in improving buying processes, leading to smoother transactions and increased efficiency.
•Resourceful Used Car Buyer known for high productivity and efficiency in task completion. Possess specialized skills in market analysis, negotiation, and inventory management. Excel in communication, problem-solving, and decision-making to consistently achieve targets and optimize stock levels.
•Performance-driven wholesale purchasing professional skilled in sales analysis, pricing negotiation and competitive shopping.
Overview
15
15
years of professional experience
Work History
Founder
Cerebral Dealer Services
, GA
01.2023 - Current
- Used Car Buyer for several different Franchises
- Improved Gross by 200% minimum at most stores.
- Improved Volume by 30% at minimum most stores
- Negotiate vehicle purchases, transportation, reconditioning services to maximize gross
- Maintain relationships with auction reps,wholesalers, and dealerships GMs to build consistent sourcing pipelines.
- Conducted in depth market research, and appraisal analysis to identify profitable acquisition opportunities through auctions, trades, and wholesale channels.
General Manager
Infiniti
, Georgia
01.2022 - 01.2023
- Increased sold units by over 500%
- Increased New units sold by 150%
- Increased Fixed Total Gross 260%
- Reduced Employee Turn over by 15%
- Competed month in and month out with the Atlanta Metro new car stores with less new car inventory.
- Ran top finance department in company. Ran $3300 PVR.
- Avg CIT time was 3 days or less
- Increased Fixed Total Gross 260%
- Ran Above district CSI on service And sales
- Changed internals pricing to the same as customer pay
- Increased total sold closed internet percentage by 5%.
- Established a used car policy of 60 day maximum turn.
- Made a partnership with the local school district of 21k students. We donated a free year lease to the school in exchange for free marketing with the school district.
- Was the only buyer for the store. Lowered the CTM % per used car by over 18%.
- Created a BDC department. I lowered the initial response time to 5 mins and raised the internet sold closing percentage by 7%.
General Sales Manager
DM AUTOMOTIVE (Independent Dealership)
Atlanta, GA
01.2021 - 01.2023
- Took a sales department from 20 cars to right under 100 cars per month
- Established processes and procedures in place to protect the dealership in terms of compliance
- Took the store from $700 pvr to a front and back PVR of around $3000
- Helped create the store’s first Financial statement in 9 years
- Assisted in increasing the net to sales and net to gross percentage
- Restructured the BDC department! Helped raise the closing percentage on internet leads
- Changed the process in which leads were being worked and answered
- Moved us into a new building based on sales growth
- Managed the store’s CIT, Restructured deals to keep vehicles on the road
- Trained and motivated sales
- Bought cars for the dealership and oversaw Service in the reconditioning process
- Created a process for service to appropriately use RO’s for each vehicle
- Over saw process using RapidRecon
- Brought in several banks based on connections like Americredit, Capital One, Prestige (bankruptcies), Global Lending, American Credit Acceptance, and Woodside (Exotic cars)
- Was a Used Car Buyer for the store.
- Managed the Recon Department and ensured the used inventory was frontline ready in a timely manner.
Finance Manager
Rick Case Automotive Group (Audi & Hyundai)
Atlanta, GA
07.2017 - 01.2021
- Averages over $100k gross profit per month
- Top F&I Manager in State for Rick Case every month that I worked in the company except 3 months
- Averaged 1.7 products per deal and 58% vsc Penetration
- Was top 3 in the Company for PVR
- Avg PVR $2100
- Helped created a competitive environment which caused the company’s state’s numbers to go from $1200 pvr to $1600 pvr
- Accurately prepared all federal, state and dealer paperwork related to the transaction and submitted them to the dealership’s Accounting Department in a timely manner
- Last full month of employment put $150k in gross up
- Ability to work a car deal from front to end
- Ensured strong customer satisfaction
- Assisted with closing deals for sales department
- Built relationships and rapport with most bank reps in the area
- Left dealership on good terms
- Started a business that got affected by the pandemic
- Eligible for rehire
Sales Professional
Ed Napleton Honda
Chicago
02.2017 - 07.2017
- Averaged 25-30 cars per month
- Worked effectively with customers identifying their needs, selling products and services
- Established and maintained a high Customer Satisfaction Index
- Salesman of the month every month there
- After Leaving the dealership, I went on to Finance School
Sales Professional
Hawkinson Kia/Nissan
Chicago
01.2014 - 01.2017
- Averaged 20-30 cars per month
- Reviewed weekly and monthly sales results with management team members.
- Worked effectively with customers identifying their needs, selling products and services
- Established and maintained a high Customer Satisfaction Index
- Salesman of the month for 6 months straight
88M/Truck Driver
United States Army
Fort Knox, KY
01.2010 - 01.2014
- Worked with assigned team to accomplish assigned missions
- Learned hard work and dedication to finish tasks assigned
- Honor Platoon
- Awarded National Defense Medal
Education
General Manager Executive Program -
NCM Institute
Kansas City, MO01.2024
Automotive Finance Manager Certification -
ADI
Scottsdale, AZ01.2018
Skills
- Leader
- Expense control
- P&L management
- Process improvements
- Executive leadership
- Sales management
- Operations management
- Business planning
- Communication skills
- Budget management
- Decision-making
- Business administration
- Brand management
- Marketing strategy
- Car Buying
Timeline
Founder
Cerebral Dealer Services
01.2023 - Current
General Manager
Infiniti
01.2022 - 01.2023
General Sales Manager
DM AUTOMOTIVE (Independent Dealership)
01.2021 - 01.2023
Finance Manager
Rick Case Automotive Group (Audi & Hyundai)
07.2017 - 01.2021
Sales Professional
Ed Napleton Honda
02.2017 - 07.2017
Sales Professional
Hawkinson Kia/Nissan
01.2014 - 01.2017
88M/Truck Driver
United States Army
01.2010 - 01.2014
General Manager Executive Program -
NCM Institute
Automotive Finance Manager Certification -
ADI