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CHRISSY COLTON
Director, Advertising, Marketing, PR
Summary
Tenacious in the pursuit of marketing solutions that deliver measurable returns.
Overview
36
36
years of professional experience
Work History
DIRECTOR of STRATEGIC PARTNERSHIPS
THOUGHT LEADERS AMERICA
REMOTE
01.2024 - Current
- Expert at moving clients from successful to significant through the power of storytelling, on major broadcast stations in TOP US markets, National cable news networks and targeted podcasts.
SENIOR CONSULTANT
ELEVATE MARKETING RESEARCH
REMOTE
03.2022 - 01.2024
- As trusted advisor to senior leaderships teams, trained and coached 100+ directors, sales managers and sellers in top media markets to identify prospects eager to leverage consumer insights for marketing strategies.
- Converted 51% of engaged prospects using focused coaching strategies.
NATIONAL SALES MANAGER
HEARST, WPBF ABC 25
WEST PALM BEACH, FL
02.2018 - 02.2022
- Advanced market position from #3 to #1 for four consecutive years by fostering robust agency partnerships and implementing strategic rate increases.
- Designed workflow systems to enhance performance analysis and support effective goal management for NSM.
SENIOR ACCOUNT EXECUTIVE
SCRIPPS, WPTV NBC 5
WEST PALM BEACH, FL
08.1997 - 04.2016
- Cultivated strategic partnerships resulting in significant revenue growth; secured $10M+ in New Sales; achieved recognition as 3-time winner of Scripps Incentive Trips.
PROPERTY MANAGER
CENTRECORP
PALM BEACH GARDENS, FL
06.1995 - 05.1997
- Supervised daily operations for 5 Florida-based commercial properties in Jupiter, Orlando and Tampa.
ACCOUNT EXECUTIVE
OGILVY & MATHER DIRECT
NEW YORK, NY
08.1990 - 12.1995
- Coordinated project expectations between clients American Express and Dow Brands and creative team.
CONSULTANT
THREE CITIES RESEARCH
NEW YORK, NY
06.1989 - 08.1990
- Prepared financial projections from historicals for clients in the trucking, equine and maritime sectors.
Education
Bachelor of Science - MARKETING
Ithaca College
Skills
- Skilled Online Presenter
- Media Coaching Expert
- Sales Team Mentor
- Strategic Thinker
- ROI Driver
- Purpose-Driven Passion
Affiliations
- STOP! Children's Cancer of Palm Beach County, Inc. Board Member 2016-present; President 2022-2023
- STOP! Luncheon Chair 2019, 2022, 2023
- Hearst Tower Award Winner 2019 and 2021
- New York City Marathon, 4-time finisher
Timeline
DIRECTOR of STRATEGIC PARTNERSHIPS
THOUGHT LEADERS AMERICA
01.2024 - Current
SENIOR CONSULTANT
ELEVATE MARKETING RESEARCH
03.2022 - 01.2024
NATIONAL SALES MANAGER
HEARST, WPBF ABC 25
02.2018 - 02.2022
SENIOR ACCOUNT EXECUTIVE
SCRIPPS, WPTV NBC 5
08.1997 - 04.2016
PROPERTY MANAGER
CENTRECORP
06.1995 - 05.1997
ACCOUNT EXECUTIVE
OGILVY & MATHER DIRECT
08.1990 - 12.1995
CONSULTANT
THREE CITIES RESEARCH
06.1989 - 08.1990
Bachelor of Science - MARKETING
Ithaca College
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Don't you dare underestimate the power of your own instinct.
Barbara Corcoran
Software
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