Lana Ballout
Los Angeles,CA
Summary
Professional in strategic partnership management with solid track record of driving impactful alliances and collaborations. Known for results-driven approach and ability to adapt to changing business landscapes. Consistently promotes team synergy and leverages key networking and communication skills to set up clients for success.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director of Strategic Partnerships
One Big Idea
10.2023 - Current
- Create, manage, and oversee talent marketing strategy across diverse client portfolio between the US and Dubai
- Establish successful partnerships and lucrative brand deals with key content creators, influencers, brands to expand brand reach and credibility.
- Manage marketing strategy to generate authentic and intentional brand and narrative across various channels and platforms.
- Oversee creative direction for marketing materials, ensuring consistent branding across all touchpoints.
Business Development Manager, Talent
Camp Far West
09.2022 - 10.2023
- Co-managed talent roster of emerging artists and identified branding opportunities for audience building, fan engagement
- Cultivated strong relationships with brands for strategic brand deals and generated new marketing and content campaigns
- Project managed appearances, performances, press releases, and events between CEO, talent, and key external players for streamlined execution and communication.
Co-Founder and Lead Consultant
Steddy Consulting
11.2016 - 09.2022
- Secured lucrative partnerships for clients in the US and Dubai by establishing strong relationships with key industry players
- Grew the customer base through targeted outreach and networking events.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
Customer Success Consultant, Enterprise
Friendbuy
09.2015 - 10.2016
- Managed client relationships and set clear goals for each consulting engagement with strategic recommendations.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate business solutions.
Global Account Executive
LinkedIn Dubai
10.2012 - 04.2013
- Responsible for managing diverse portfolio of Strategic Global Accounts across Dubai and the region
- Developed comprehensive account plans to drive consistent growth across multiple countries and key accounts.
- Collaborated with marketing teams for forged strategic partnerships to create targeted campaigns for account acquisition and retention.
Account Manager, Enterprise Sales
Thomson Reuters Dubai
11.2009 - 04.2012
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Exceeded sales targets and maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Collaborated with various teams and built relationships with key stakeholders to ensure customer success.
Product Specialist Sales, Reuters Messaging
Thomson Reuters Dubai
10.2006 - 11.2009
- Spearheaded successful product launches, generating widespread brand awareness and interest from potential customers.
- Supported sales representatives during client meetings by providing expert knowledge on specific features or functionalities of the given product line.
Education
Bachelor of Arts -
American University of Beirut
08-2006
Skills
- Strong interpersonal and communication skills
- Dedicated to fostering trust and collaboration
- Skilled in Google Workspace and MS Office tools
- Skilled in integrating email marketing and CRM tools
- Fluent in two languages
Certification
- Digital Marketing Certification, General Assembly - June 2016
- Digital Marketing Mastery, UCLA - March 2016
- Mentor for Girls at Women Like Us Foundation - Sept 2014-Oct 2015
- Chairperson of Corporate Social Responsibility Committee - 2009-2012
- Selected as Company Representative at Women's Intl Conference in Rome - 2011
Timeline
Director of Strategic Partnerships
One Big Idea
10.2023 - Current
Business Development Manager, Talent
Camp Far West
09.2022 - 10.2023
Co-Founder and Lead Consultant
Steddy Consulting
11.2016 - 09.2022
Customer Success Consultant, Enterprise
Friendbuy
09.2015 - 10.2016
Global Account Executive
LinkedIn Dubai
10.2012 - 04.2013
Account Manager, Enterprise Sales
Thomson Reuters Dubai
11.2009 - 04.2012
Product Specialist Sales, Reuters Messaging
Thomson Reuters Dubai
10.2006 - 11.2009
Bachelor of Arts -
American University of Beirut
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