Christeenia Cole
Thomasville,GA
Summary
Strategically driving brand awareness through clear consistent brand initiatives. Partnering with cross functional departments to ensure the most innovative strategy and always keeping the brand equity at the forefront. Strong leadership skills managing and online + offline approach in training and education. Delivering above expectations in key objectives and sell-through activations. A dynamic personality that enjoys both collaboration and independent work. Core competencies include:
Overview
12
12
years of professional experience
Work History
Regional Director of Education
Kerastase and Shu Uemura
03.2018 - Current
- Meeting and exceeding all corporate initiatives and KPIs – 2022 and 2023, Region of the year.
- Embrace the brand culture and philosophy.
- Lead regional and national trainings.
- Strategic planning of all brand education.
- Accomplishes goals and objectives through the development and ongoing execution of regional plans.
- Development and implementation of education activities for salon business, as well as new channels of distribution.
- Serves as the technical expert and resource for the salons, educators, and field sales team.
- Cross-functional collaboration: Sales, Creative, Marketing, Digital, E-Comm, Sephora.
- • Extensive Travel – Southeast & Midwest Division, 800+ Accounts
- Budget Management – Monitoring company performance against estimates.
- Event Management – Regional, National, International
- • West Coast Academy – Developing full-year calendar for L'Oréal Pro Lab, talent negotiation, content development.
DIRECTOR OF OPERATIONS / DIRECTOR OF EDUCATION / D
The Salon Professional Academy (TSPA)
Melbourne Beach, FL
03.2013 - 02.2018
- Manage day-to-day academy operations for an organization with up to 100+ students and staff.
- Oversee admissions, salon sales, budgeting, financial aid, and education.
- Meet and exceed monthly sales goals for 5 programs: Cosmetology, Skincare, Full Specialty, Nails, and Massage.
- Increased yearly sales in Admissions over 50%, first year.
- Evaluate trainers on technical skills, presentation skills, and product knowledge.
- Hire and train educators, facilitate monthly coaching sessions, and establish performance goals.
- Develop and implement strategies for achieving benchmarks and operational objectives.
- Developed lesson plans based on REDKEN color techniques and principles.
- Oversee multiple locations.
Education
Licensed Cosmetologist - Cosmetology
The Salon Professional Academy
08-2009
Skills
Team Development
Strategic Thinking
Presentations (Online & Offline)
Education Content Development
Multi-budget Management
Cross Functional Collaboration
Operations Management
Licensed Cosmetologist – 15 Years
Demonstrates Entrepreneurship
Accomplishments
- Region of the year - 2022
- Region of the year - 2023
- Director of the year - 2016
Timeline
Regional Director of Education
Kerastase and Shu Uemura
03.2018 - Current
DIRECTOR OF OPERATIONS / DIRECTOR OF EDUCATION / D
The Salon Professional Academy (TSPA)
03.2013 - 02.2018
Licensed Cosmetologist - Cosmetology
The Salon Professional Academy
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